Interviewing a Successful CRO Agency Owner

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Samuel Hess is the co-founder of the Drip Agency. Over the last years they've conducted over 1,500 A/B tests for various 8- and 9-figure brands.

👋 Meet Samu on LinkedIn

📈 Checkout the Drip Agency's Website

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⏱ Chapters
00:00 - How many AB tests has your agency conducted so far?
00:18 - How much additional revenue has that generated for your clients?
00:46 - Would you like to introduce yourself?
01:37 - What made you decide to focus on CRO only?
04:56 - Who is your ideal client?
07:39 - How can someone find their first CRO client?
13:36 - What kind of people are involved in a CRO project?
16:19 - What are the best CRO tools for Shopify?
19:47 - How long does it take to run an experiment?
24:28 - Should every change on the website be tested?
26:55 - How do you come up with test ideas?

🔎 SEO Description
In this video, we interview Samuel Hess, the founder of the Drip agency, which has conducted over 1500 split tests resulting in $98M in extra revenue. Samuel discusses his ideal clients, the different roles within a conversion rate optimization team, and shares his personal background on how he got into the field of CRO.