Why you should consider productizing your services with Philip Wallage

What if you could deliver your service like it was a product? No more custom scoping. Less pricing questions. More time back in your schedule.

This is the promise of the productized service. A trend we’ve been seeing take creative services by storm these past few years. We’ve seen firms like Designjoy and Two Step Social offer pre-packaged services that operate a lot like the experience of buying a product. From their clear up front offers to their automated onboarding and engagement process.

Whether you’re thinking of productizing your service or you’re just wondering what all the fuss is about, you’re gonna love today’s guest Philip Wallage. Philip is on a mission to end feast or famine freelancing and the way he does that is by helping creatives productize their service. Philip works with creatives to find a predictable way to package their offer so it can be more repeatable and scalable.

Philip and I talked about what it means to productize your service, what types of services its good for, how to price your offers and how to get started testing the waters.

You’ll love this episode if:
1) You’re still scoping projects on an hourly rate
2) You’re wondering what productized services are
3) You want to reduce your work hours

📺CHAPTERS
00:00 Introduction

🔗CONNECT WITH PHILIP

👋 CONNECT WITH LEX

🛠️TOOLS MENTIONED IN EPISODE
Some of the links below are affiliate links and I may get a small referral fee if you make a purchase at no cost to you.

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🎙️CREDITS
Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

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[Uh-Bhi]

Thank you for sharing your insights! Your content is thought-provoking and informative.
Keep up the great work!

[SchalkNeethling]

Loved this! Thanks for sharing, Lex. As someone who wants to focus on web accessibility, open source, and web standards, this makes me think how I can productive all of that. 🤔

[horstdietrich]

Very good content! With two charming content creators.
It just did not convince me regarding landing big international clients with a subscription based model.
It may works in digital. But I dont see it working in retail, when you need to deliver countless print materials for +10 brands and +40 markets..
What do you think, Lex?

[steady]

How do you niche in SEO/Digital Marketing? This would cause conflicts of interest.