The Decline of BlackBerry: What Happened?

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Discover the rise and fall of BlackBerry in our video "Blackberry's decline and downfall, explained." From being the go-to smartphone for professionals to its eventual downfall, we delve into the story behind this tech giant's demise. Subscribe to learn more about how BlackBerry went from the top of the market to a cautionary tale.
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Bb10 Blackberry OS was ahead of its time, I am still rocking blackberry z10, they lacked proper marketing and proper pricing. They dropped the price too late

GreenDriveIndia
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Maybe it’s just me, but I’d go back to a blackberry keyboard any day. If you had one, I’m sure you agree that no tech today beats the feeling of scrolling down that touchpad and the feeling of those keys. It was beautiful! Add the notification light too 😭😭😭❤️

Ombadja
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I think there is a path for Blackberry back in the phone market, the so called dumb phone market. If Blackberry could offer a real alternative to the smartphone, for those wanting to reduce their usage and focus on a more clear set of tasks and tools, Blackberry have the name to thrive again, even with a smaller market share. A phone that has some of the essential modern day smart features is needed, such as NFC mobile payment, authentication app, email, encripted messaging, a good camera and maps. A simpler phone just for key tasks but one that doesn't endlessly distract the users attention with social media, web browsing, games and all the other apps that really, are just not needed.

jakatta
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I am still using my BB Q10 in 2024. I remember when I purchased the Q10 in 2014 while all other customers in the store with me were purchasing iPhones. I don't think I will ever let go of this phone as long as it has the functionality that I need (e-mails, calendar, notes). Its compact form factor which makes it easy to use one-handed plus the qwerty keyboard are my ultimate favorite features. I have my main driver phone, but I do wish BB would come out with current software (especially for the BB Priv) and I would buy one or two in a heartbeat.

chrisacosta
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The iPhone that was showcased at that time with Jobs on stage was rumoured to have only partially worked, if only Blackberry had known this. The iPhone was not innovative, the touchscreen was something that Nokia had been toying with way before iPhone-some of the last NSeries handsets had touch screen features. Nokia and Blackberry were light years ahead of iPhone - it was the USA that was behind the times, not the rest of the world. iPhone is pants, 15 iterations later and nothing much has improved, but it is slowly but surely catching up to the rest of the world. Android is way more advanced and now that Apple has lost its monopoly type hold over the industry, a lot of people will move back over to Android because no one will want to pay extra for a handset that is priced according to its brand, as opposed to its features and what it is able to do?

titanax
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I carry a BB 9220 or 9320 with me everyday as a back up phone. Their start is lightning fast and when I struggle to use my Samsung display in direct sunlight my Blackberry comes to rescue.
Nowadays they only do calls and texting, yes. But I will carry one forever. Any Blackberry, even the most low end model, is an excellent phone.

duartesimoes
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The Blackberry Classic was the only Blackberry I ever owned and it unexpectedly became my favorite phone of all time. A new version of the Classic running Android would have been a dream come true but it would never be. Thanks for the memories, Blackberry.

gunshotlagoon
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How in the world is everybody suddenly interested in the fall of blackberry, it fell >10yrs ago.
Tell me if it's coming back, people sure are waiting for that, not like it's going to happen.

LitWarrior
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The take that tech companies must innovate all the time is not very true. Sometimes, some things are just done so well that it doesn't need fixing. Look at Windows. It was perfect in the late Windows XP and Windows 7 years. But then Microsoft tried """innovating""" by removing features, redesigning the UI for no reason (Windows 8 and beyond), adding spyware, bloatware, etc. same as Apple when they remove things like the headphone jack, make less repair friendly Macs, etc. and further dumb down their operating system. The last innovation I really was amazed by in the tech industry was Siri. That was 13 years ago. Apple Silicon sure, it's cool and all, but it's hiding its limitations in plain sight.

iplyrunescape
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Todays phones still cannot copy and paste or even select text properly...

rffg
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Never had a blackberry phone in my life wish I had one. I think full keyboard is great touch screen is kinda boring now. Why? The tactile feeling!

mingluke
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BB10 was excellent. Too bad they were too late to market. If they had gone straight to the Z10 from their physical keyboard devices, we would have three OS’s to choose from today.

IggyWildcat
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The Z10 was my first smartphone and the Key2 my last Blackberry. I still miss it and feel still disappointed by OnwardsMobility by even not getting started with a restart of Blackberry.

digitalformosan
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They were fantastic handsets the Blackberry's I had the Bold!, Storm, Z10 and Z30 and still have them.

jamesgibson
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The physical keyboard isnt the issue. Thats like saying the S pen is a problem for Samsung. The problem is they couldn't come up with good enough software and specs to compete with Apple and Samsung.

toddpace
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I miss Blackberry keyboards... keypads suck.

anagramagt
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i dropped them like a bad habit when their network went down and left me without a phone. bought an iphone 4 the next day.

SuperDave_BR
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I have owned so many BB phones from the legacy OS to BB10 to the Android variants. I wish that they pivoted faster to BB10. I think if they had they might have had a chance.

axllebeer
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2:30 on android there is android for work, where copy/paste between work apps and oersonal apps is forbidden, data protection. Also on iphones having work/personal profiles.^^

tomswan
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Bought a keyone in 18, phone was beautiful but the software was garbage, couldn’t use it then and damn sure can’t now.I know a few folks that still use the key2

scottytt