The BEST Instagram Ads Tutorial for Beginners 2024 (Full Guide)

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

*****

Mentioned in this video:

[Deal_machine]

Excellent video, clearly explained. Thank you

[JamesStewartWorldMusic]

This is a fantastic training video. So generous of you to share your expertise.

[onyinyeezenduka]

Thank you so much, Ben. The video is quite informative.

I’d appreciate your response to these 2 questions:

1. When using 2 adsets and Meta pops a notification (after a few days of running the ad) recommending that you combine the adsets as a result of fragmentation, Is it best to go ahead and click on “apply” to combine the adsets or it’s okay to ignore it and still allow the 2 adsets keep running separately?

2. What’s the maximum number of interests you recommend one should stack in one adset?

[todoesarq]

thank you! finally someone with the updated and correct information. Great Video thank you Ben!

[qgqcqbr]

Introduction and Overview - 00:00:00
Importance of Instagram Advertising - 00:00:25
Setting Up Meta Ad Account - 00:01:13
Instagram Ad Campaign Structure - 00:02:21
Campaign Level: Buying Type and Objective - 00:02:45
Choosing Between Leads and Sales Objectives - 00:05:09
Manual Leads Campaign vs. Tailored Leads Campaign - 00:07:26
Campaign Settings: Budget, A/B Testing, and Advantage Campaign Budget - 00:09:01
Adset Level: Conversion Location - 00:13:02
Performance Goals and Meta Pixel - 00:15:47
Adset Level: Budget and Schedule - 00:19:01
Adset Level: Audience Targeting and Advantage Plus Audience - 00:23:39
Location Targeting - 00:24:59
Custom Audiences and Detailed Targeting - 00:30:09
Adset Level: Placement Options - 00:37:19
Ad Level: Creating the Ad - 00:39:31
Ad Creative: Uploading Media and Formats - 00:43:10
Primary Text and Headline - 00:48:44
Call to Action and Ad Destination - 00:53:38
Tracking and Publishing the Ad - 00:56:22
Monitoring Campaign Performance and Duplicating Ads - 00:58:00
Testing Ads and Creative Elements - 00:59:41
Conclusion and Additional Resources - 01:00:03

[julianadefrancesco]

Hi there! Thanks so much for your videos! I love all of them because you’re super clear! :)

I’d like to ask if you could explain how to run ads that deliver to the Shop. Someone told me it's possible to set ads that way, and meta choose where to deliver the client (shop/website) based on the users' behavior. Do you know about that?

[willyharoun]

Thank you so much!!! Incredibly helpful and efficient!!!

[blackspectras]

Superrr Keep uploading that kind of the informative video because it will help a lot's

[VineToTable]

Thank you for this very helpful guide!

[AlexCrockford]

Thanks for the help Ben! Do you have any videos on app downloads specific ads? Or are they generally aligned to all of your advice here, whether it’s exommerce or app?

[itsscience]

Thanks for the training video. Much appreciated.

[owais]

With a new Facebook ad account, is it better to first test a product in one country or run ads in multiple countries? Which strategy would be better, like if some sales come in from one country then targeting ads in multiple countries with a lookalike audience. Will it initially be more costly to run ads in multiple countries?

[chumbilaco]

Great video! This is my first time creating and running a meta ad, and I learned everything I need from your video. Huge thanks!

[Zoby]

Hey Ben,
You haven't made a video about B2B recently
Please make a detailed video

[noamklang]

great video buddy, helped me alot. thankjs

[fa_dm]

Thank you for your great efforts that you provide
I have a proposal and I hope it will be implemented in the coming days
And he made a video with the same idea, but for advanced levels
And to cover the important aspects of tracking, such as campaign goals, how to create a main goal API, and to cover URL parameters

[rajeshs]

Hey Ben
In order to achieve leads generation (From our website Once Click Signup is clicked - Navigate to others website for Form submission) & Sales for CPA offers which Campaigns will you Suggest & How many days top of the funnel campaign needs to run before starting Conversion Campaign

[TriceTV]

What of when you are a digital product seller ? your target location should be broad?

[noamklang]

do you have a video about optiomization for facebook and instagram campaigns and how to do them?

[nikitashapranov]

Great video!

I have a question.

I run ads for my wife's newborn photography business and I get so excited every time I watch your videos about lead forms on FB as a lead generation tool.

However,

Every time I launch a campaign of this kind it generates tonnes of leads but none of them ever convert! Bare in mind I use the same audience as with other lead campaigns.

As soon as I switch to Insta leads, messages start coming through and so do the bookings.

Why is that?

And why can Meta not see how many leads (messages) came through as a result of my campaign? None of the campaigns I created where messages would be an objective shown me a count of messages even though they do come through. Does Meta simply not see them?

Bare in mind pixel is set up correctly.

Thank you in advance!