The BEST Instagram Ads Tutorial for Beginners

Over the past 9 years we’ve spent more than £50,000,000 on paid social ad campaigns generating more than £200,000,000 in revenue.

We’ve worked with more than 2,000 businesses directly from all over the world and in just about every niche you can think of. And we’ve helped educate hundreds of thousands of business owners, marketers and entrepreneurs.

How I got here…

17 yrs old: Started my first business selling wristbands with two school friends. I made $0.
18 yrs old: Started my first ecommerce business selling second hand video games. I made $0.
19 yrs old: Joined a network marketing company (would not recommend it). Was told I’d be rich if I signed up 8 people. I signed up 26 people in 3 months. I made $0.
21 yrs old: Dropped out of Bath University to start an app development company. I made less than $5,000 in 2 years!
23 yrs old: Started Heath Media, my marketing agency. I made $0 for the first 3 years.
26 yrs old: Went all in on building a personal brand within the marketing space. I passed $100k/year.
28 yrs old: My personal brand allowed me to attract the best talent in the world. Heath Media became an industry leading Meta ads agency, with an exceptional team and an excellent reputation. We crossed $1m/year.
31 yrs old: Today I teach over 800,000 business owners, marketers and entrepreneurs how to get insane results with digital marketing. Heath Media is a 50+ team of world class talent, working directly with over 400 clients every year. We’ve now crossed the $5m/year mark.

To all the struggling marketers and entrepreneurs… I was an entrepreneur for 9 years before I could even pay the bills with my own business. 5 years after that I have more success and more fun than I could have ever dreamed of.

It takes perseverance, analysis and learning from the right person.

If you took the time to read this far, you have what it takes to crush it with your marketing.

I hope to help you speed up that journey and come along for the ride.

Keep going,

Ben

FULL DISCLOSURE
I make content to provide as much value to my audience as I possibly can. Why? Because if someone implements my advice, gets great results and that changes their life; there’s no better feeling and no better use of my time. There’s also a good chance we’ll get to work together one day.

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CHAPTERS:
0:00 Intro
1:01 How To Set Up A Meta Business Account
1:53 Meta Ads Manager
2:21 How To Create An Instagram Ad Campaign
13:16 How To Create An Instagram Ad Set
20:03 How To Set Up Instagram Ads Targeting
32:47 Instagram Ad Placements
36:00 How To Create Instagram Ads incl. Copy & Creative
49:58 How To Structure Instagram Ad Campaigns

LINKS MENTIONED IN VIDEO:

How to Set Up a Meta Business Manager Account:

Meta Ads Manager:

How To SET UP & INSTALL The META PIXEL (After iOS 14)

How To Create Facebook Lookalike Audiences in 2023

The ULTIMATE Facebook Custom Audience Tutorial

This makes 78% of Instagram Advertisers QUIT

[adfasfuiuiui]

The title is spot on. This literally IS the BEST Instagram ads tutorial for beginners. Learned so much from this.

[kavinash]

I've never sat through a 50 minutes+ tutorial video before, you're the first one. Thank you very much for the knowledge.

[richa]

I am getting into deploying Instagram ads for the first time and this video is by far the best one I have seen. I've watched it through and am actually excited to get the ball rolling for my small businesses. I will be digging deeper into your video library. Thanks for sharing all of this great content.

[lindseypepin]

I spent $5000 on a "coaching program" that has been "launching ads" for me for the past 3 months and I learned more in 50 mins from you for free. I wasn't getting any clients from said program - turns out they restricted my area to a 6 mile radius bc they are running the same ad in multiple locations near me (southern California).

Anyway, thank you so much for your content 🙏🏻 I found it to be extremely valuable

[Cresce_Music]

You're one of the best Youtubers doing Facebook Ad tutorials. Very clear and straight to the point. Truly appreciate the effort man keep it up! ❤️🔥

[temin]

I wasted so much money and didn't get 1 lead. I can't wait to try out what I've learnt from this video

[davedennis]

I love your teaching style. You have the heart of a teacher.

[blackarabofficial]

I subscribed based on delivery and tonality sounds super professional super instructional but not boring feels like he is talking directly to you this is amazing.

[fatoye]

bless this man for creating such important content in the middle of the near-constant earthquake he appears to be in

[blitzfultime]

I have a problem digesting alot of this info when i trawl these videos but the way you put things across is clear, thx man.

[ahmedelamine]

this is the BEST Instagram Ads Tutorial for Beginners in 2023

[justmeIandmyself]

Wow. I never really understood all of this until i stumbled upon your channel. Thank youuuu

[puhcat]

Excellent tutorial! I have been through videos that gave almost no information and I finally found a video I need. Like, subscription and all the best to you! Thanks a lot!

[santiagorodriguez]

Best tutorial this guy is legit and maybe I should just let him run my ads haha

[fredfabrega]

Hey Ben, After going through several tutorials have to say you make it easy to understand and make it practical . Thanks !

[ciaraceli]

This was amazing! I loved how you actually explained WHY you chose a certain option. Thank you!

[mohanad]

I love the edit you make every time you mention Meta lol it's evil and we love it.
Great tutorial Ben. Keep up.

[aryandikay]

Very nice video...Everything made easy to understand, also checked out a website which explained this concept very well. But turns out that website was yours too! Loved the video!

[brettbutterstein]

i'm just starting your video and I have to say you ROCK!

[anthonyschultz]

Learned more in the first five minutes than anywhere else.