You wanted a more simple, everyday bag… what do you think about my newest bag design? #entrepreneur

You wanted me to design something simpler…something with more effortless-everything-daily-use vibes.

My bag designs have always been more on the artistic side. Asymmetric bows, gold hardware, and luxe neoprene fabric. Though my original Belladonna bag went viral and sold out numerous times, there was an unmet demand from a different customer base who wanted something sportier. So the Ella was born. She also went viral and sold out over and over again. And yet…there was STILL an audience that wanted something even simpler. It’s hard for me to do simple…but I took the challenge 🙂

I bring to you the @popflexactive ✨Sloane Tote✨

✔️10 pockets including…
✔️ hidden yoga mat holder
✔️ laptop holder (holds my 13.5” laptop with room and can fit 16” snugly)
✔️ bottle pocket (fits up to 40 oz but 64 oz can stand tall in bag too)
✔️ phone pocket
✔️ fully lined
✔️ adjustable and removable strap
✔️ sturdy canvas

Because it’s canvas, it’s so effortless to wear with anything PLUS it’s so light and compact! I used this as a carryon on my trip to Lisbon recently, and it slides so neatly under the seat on the plane, with ample room for my legs to stretch!

Sloane comes in 3 colors (taupe, black, and cloud ) and 2 sizes: regular and mini! The mini is perfect as an everyday purse and fits an iPad too!

Which is your fave!? I’m so curious what you think! Any questions? Ask below!

♥️Cassey

[ntlzzy]

you have officially taken over my christmas wishlist 😭

[Luna-cedq]

She is a smart business woman, she takes these criticisms as an opportunity to improve her designs while putting out new products. That way she satisfies her costumers cause she listens to the demands which is “what people want”. Plus, she doesn’t have to think of new ideas everytime which saves her the burnt out cause it’s already being suggested by the consumers. So WIN WIN ❤

[yaasitasingh]

no, because I'm actually crying, Cassey is a badass she doesn't only read our needs and recommendations but she improves her designs like I don't think I've ever seen a brand do that and this tote is ABSOLUTELY perfect, I want it so bad omfg

[lydialemons]

no one is talking about how gorgeous her house is 😭😭😭

[Pencil.]

the way she welcomes new ideas and constructive criticism with open arms is why I love her, she really improves thanks to that :D

[ilovecats]

she's so cool she literally never gets discouraged no matter how picky her customers are😭😭 love her determination and strive!!

[lalafilafel]

“I wasn’t happy with the earth so I decided to make a new one. And don’t forget, it has pockets!”

[Mr.QuackV.]

I love how you listen to your customers and give them what they want

[LeLe-tyjr]

Why is no one talking 'bout that cutie dog 😭😭❤

[joysfulljourney]

Can't wait for a backpack version! I have chronic pain and carrying everything in just one shoulder is too much for me

[asprit]

can you create a backpack for students possibly? the backpacks i find at stores are a struggle for me because they are usually heavy to carry, less pockets, less space, too big, too small, etc. I can never find a perfect backpack 😭

[airylibra]

This is the bag that I have been looking for. I can use the tote bag as an everyday bag. A lot of the time after I get off my warehouse job. I have to run a few errands and this bag will keep me organized with the different pockets 😅.

[alinapritchett]

Backpack version please! Also since no one makes good backpacks for short women outside of diaper bags, a travel backpack with a luggage strap, that can hold 2 laptops (tablet+laptop), workout shoes, water bottle, phone, charging blocks, cords, yoga mat etc etc would be AMAZING.

[lieham.schuler]

What’s nice is that the yoga mat holder can also hold your jacket when you get tired of carrying it around!which is what I struggle with all the time. I’m super excited for this! 🥰

[刘文君-xg]

Can we plz just take a moment to appreciate how good she is at drawing

[Alivia-pvlf]

I feel like instead of Velcro you should put a button (maybe magnetic) for more durability.
Overall love this design !!

[ajmccall]

All I hear is, pockets, pockets, AND MORE POCKETS!!!! That is a must-have for every bag I get… definitely want this for a birthday/Christmas present ❤

[papukutty]

This gurl took " IT HAS ✨POCKETS✨" to a next level

[Thoughtspresso]

THIS IS THE BEST ONE OH MY GOD

Pastel colors with monochromatic logos in the springtime please 😭 chalk yellow, lavender, and sage green!!

[Liz]

Thank you that you’re a designer we absolutely couldn’t make it without you