History of Industrial Design Week 8 Part 1: The Profession of Industrial Design (Raymond Loewy)

These videos were made in 2020 as a desperate COVID-era attempt to help keep students engaged in learning as in-person teaching stopped. With no support, no resources, a ridiculous "production schedule," and no idea they would become a sort of permanent record of the time, I just threw them at YouTube. The students mostly didn't watch them, but lots of others did, and that continues to amaze me. I decided to leave them up for anyone who is just curious about design.

NOTE: If you are a current student at Rhode Island School of Design and your professor has sent you here to watch these videos, you should really worry about how much tuition you are paying just to have a teacher sending you to YouTube instead of teaching you themselves. Just saying...

Loewy Avanti:

Dreyfuss Model 302 telephone:

Loewy T1, Pennsylvania RR:

Loewy Palm Springs estate:

[zencatx]

Wow, I LOVE these lectures and I couldn't be more delighted that you're uploading them to YouTube!!! I'm not a designer or engineer - in fact, I'm a little old lady who just happens to be fascinated by industrial design. I first discovered the History of ID channel several years ago, when "From Bauhaus to Broadway: A Tubular Steel Bonanza" came up as a random recommendation in my YouTube feed. I've thoroughly enjoyed everything you've posted, from course lectures to industrial designer profiles (I've become a huge Lurelle Guild fan) and the talks you gave at ehxibition openings. I find your topics fascinating, your content both educational and thought-provoking, and your delivery absolutely charming. Bravo, and thanks so much for posting these lectures!

[LondraCalibro]

These lectures are amazing - they are a real gift to the world.

[shengxin]

Is it just me or this Raymond Loewy gentleman looks uncannily like the Ironman Tony Stark? Big thanks from a Chinese student looking to take the qualification exam to get in the art school of a Chinese university!

[theDoktorJekyll]

Please keep uploading your lectures – they are great!
-a recent Product Design graduate in Berlin

[danebeck]

It's amazing how much emotional impact technology can have when designed properly. I instantly fell in love with his steam locomotives.

[reddingpepper]

Professor, you have the most interesting teaching techniques in the history of educating. Everything that once was taken for granted in the world is now the most intriguing mind stimulating and motivating lectures gifted to mankind.
Thank you, Thank you

[Dimitar_Genov]

Hail from Vienna! I studied ID here, but the quality of your content is stunning compared to what I had acccess to! I'm watching all your history series and greatly appreciating the connections you make to the mindsets of the time, the economical conditions, business needs, social factors, personal branding, technology constraints etc. I had this quality of class, but only for art history, done by a great historian lady in her 80s on a double slide projector in a jam packed auditorium! I loved these lectures, they felt a bit like the Indiana Jones teaching in "Raiders of the lost Ark" 😊 anyway thank you for putting this out for all of us 🙏 I secretly hope you will have the time to do all 12 weeks online 😊

[agarcia]

I just love his lectures! Very intelligent and informative ...and his personality is so entertaining!!😊

[smg]

What a epic channel! Thanks for you upload!

[russ]

Looking up “Raymond Loewy” I found your video/classes. Fabulous and I’ll review the others. First day at CSULB as a Junior in Mfg Eng’g, I walked to upper campus and happened on the displays of the ID Dept. My head exploded w/delight. Having 2 yrs invested in Eng’g, ID would be my next degree. Bought Loewy’s 2nd book at college book sale blowout, and recently purchased a signed Avanti print – you depicted. Combining the 2 educations has its advantages. Appreciate the depth of your coverage.

[sarareed]

Nice job weaving in the story of Time Magazine cover and the role of Loewy's PR person (a woman) who was instrumental in promoting him and his work. Love this as I do all of your lectures.

[jimdeasy]

I was wondering how Loewy was able to start a design firm right before the depression and have success. He sold the idea of generating sales through design. Is this the birth of consumerism? Sounds like it.

[baskets]

Great video I have some of his well designed furniture for Mengel

[routersoup]

I wish I lived in USA so I could go to your university and hear the lectures myself :c

[KingStudebaker]

1953... Do I get extra credit? Beautiful car. slightly rejected early on by Americans for looking too European. One of my many Great video. I think more time should be spent in the 30's. The most prolific time for car design and he was in the mix.

[josebenitez]

Let's also remember the iconic 1964 (64° angle) Coast Guard racing stripe.
The visual emotional reaction for those on the water is always priceless. It's either good or bad.🤣
Many other nations have now copied versions of the "Racing Stripe".

[jaswanthreddybora]

People think it's difficult to make symmetrical models in 1990's, think about the temples in India that had perfect symmetry which are sculpted out of stone and are made in a huge scale, all my respect to the Temple Builders