Solution Accelerator Demo — Customer Lifetime Value (CLV)

Identify your most valuable and longest lifetime customers with this CLV solution accelerator. Identify where to prioritize resources and where to limit spending on unprofitable customers, to help improve the ROI of marketing programs.
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Chapters:
0:00 Intro
0:14 Customer Lifetime Value (CLV) Explained
1:40 Part 1: Customer Retention
3:15 Part 2: Calculating the Value for Customer Lifetimes
4:25 Use and Benefits of Customer Lifetime Value
4:44 Outro

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[ntcuongct]

Dear Friends,
I have a question:
1/ in the CLV, the life of a customer is an estimate of the time between a customer's first purchase date and a customer's last purchase date, right?. Thank you.