How did IPL's GENIUS Business Model make it a MONEY MACHINE FOR India? : IPL Business case study

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VIDEO INTRODUCTION:
The Indian Premier League is by far one of the most remarkable achievements in the Indian sports industry!! But while most of us only know it as the iconic summer time sports sensation very few of us know about the business intricacies of IPL that makes it a capitalistic miracle for the economy of India!!
and the most astonishing thing about IPL is that even during the pandemic, while companies were struggling and incurring losses, in the 2020 season, inspite of Ticket sales hitting rock bottom due to covid, inspite of VIVO retracting from its title sponsorship, BCCI’s revenue from IPL shot up by almost 100% from 2200cr 2019 to 4000cr in the 2020 season. and Today the brand value of IPL stands at an insane mark of 4.7 Billion dollars which is almost 35,900 Crores!! and If you compare the broadcasting rights of IPL at the world level, as of 2020 while NBA stood at 2.1 Millon dollars, Bundesliga stood at 3.9 Million dollars where as the Indian Premier league stood at way aheaddd 8.5 million dollars!!

References

Disclaimer: All the information has been sourced from relevant sources and some contracts might be executed differently in private based on Mutual contracts. For example : Stadium might take more commissions or some sponsors might just sponsor the stadium for banner slots.

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#IPL #IPLeconomics #thinkschool #rcb #lsk #iplcasestudy #ipl2022 #iplauction #csk Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.

[AshutoshKumar-bpdl]

There are even more companies in the IPL ecosysytem.. Brands like Dominos, Pepsico who sell products at 30-40% markup in the stadiums, Ola/Uber ferrying spectators to and fro at surge prices when the match ends at midnight, swiggy/zomato bcoz the trend nowadays is to have friends come over and watch the match together, Jio/Airtel/Tata Sky to cater to crores of people watching the match on TV/mobile everyday... Absolutely Insane Scale at which IPL contributes to the economy

[kshitijthakur]

Hundreds of people have made case studies on IPL but Think School team has different flavour. True educators ❤️❤️❤️

[subhashchhatani]

Sorry to say this is first time I found research is missing about the history of IPL
This was not original idea of lalit modi. He simply copy pasted the ideal of ICL by Subhash Chandra
Although unsuccessful because of lack of support from BCCI but come in way before IPL

[naughtyprincipal]

Being an IPL fan.since last 12 years, i didn't know indepth about IPL business, but always excited to know how it works, so great thanks for making a video on it, thanks to Ganesh, Parsh and your entire team behind Thinkschool for making valuable content for public.

[prashantb.]

I'm a noncommerce MBA student ur channel is like gift for me .You make critical topic very easy to understand so Thank u ❤️

[chandubai]

Hi Ganesh, if you know ICL Indian Cricket League (idea 💡) was first concieved by Subhash Chandra of Zee and Kapil Dev. But, it did not succeed as it was lacking the glamor or so to say right timing.
LM knew and came up with the most deadly cocktail
I, e. Mixing of Cricket n Bollywood for which most Indians are mad/crazy about..
Thus, it became a success story

[shivankgupta]

The valuation of IPL has shot upto 6.5 Bn, and around 9Bn after the inclusion of the two new teams.

[prakashm]

So proud of the logo TATA...was so disgusted to see a Chinese sponsor, inspite of so many Indian multinationals in India...but I knew one day either Reliance, Mahindra, TATA or a top Indian company will takeover the IPL .

[swamykothamasu]

Mind blowing explanation about IPL.I didn't have such deep and detailed information about these.It's contribution of 11, 500 crores to our Indian GDP is marvellous.
Thanks Ganesh 👍

[vvkweeklystocklist]

One and only one master mind "Lalit Modi". These IPL Cricketers should be very grateful to Lalit Modi. Awesome research and content. Great Job.

[dhandhekibhasha]

You are a big inspiration Think school.
Fact check: in 2015 it contributed 1150 cr not 11500 cr

[kishorbhat]

Brother please cover Srilanka economic crisis. We are eager to hear your analysis on that

[churchilkamkb]

IPL teams should list themselves in stock market 😂

[shreya]

This per match revenue comparison is pretty pointless. An IPL match goes for more than 3 hrs with ads every 2-4 mins. A 90 mins bundesliga or 48 mins NBA game get some ads only during half/quarter time.
Also their main revenue is through the expensive streaming subscription which is pretty negligible when it comes to IPL.

[sudarshang]

Good thing you recommended Athletic Interest .I am a regular viewer of this channel and this was one of the most underrated channels ever.Thanks Ganesh for promoting my favourite Sports Channel❤❤

[Golu]

Was really thinking about understanding the IPL's business model from the last few days.

Thanks Ganesh Bhai, nobody could have explained it better. 🙏🏻🙂

[puneetmishra]

Loved your video Ganesh bhaiya as always. I'd love if you expand this series by making case study of other leagues that tried to follow IPL model but failed (hockey league) or succeeded (pro kabaddi league). I personally would be thrilled by a PKL case study by you where you will explain how a village-soil game became the second biggest sport brand in country :)

[akashbalakrishnan]

As a diehard fan of THINK SCHOOL'S case study videos!!..I'm curious, will there ever be a video on "How to case study like 💡Thinkschool!", If so, We'll forever be grateful to learn from the best.

[dineshkesarpu]

There should be an IPL in winter season in tier 2 and tier 3 cities with young players and lesser known players both domestic and international..

[srisaisubramanyamdavanam]

superb case study bro. I used to think how u are able to collect this much matter and also delivering with insane precision. THANKS TO THE CRED FOR INTRODUCING ME TO THIS CHANNEL....