Media Perspectives on the Great Eastern Japan Earthquake

The way a message is communicated has a tremendous impact on its audience. This is especially true in the face of a disaster like Japan experienced in March 2011.

Ross Rowbury, President and CEO of Edelman Japan explores the effects of the differing approaches the Japanese government, Japanese media, and international news organizations took, and how those approaches affected how their messages were received.

Speaker:
» Ross Rowbury (President & CEO at Edelman Japan)

This seminar was held at the Graduate School of Management, GLOBIS University in Tokyo on May 20, 2011. This video is a re-upload of the original recording published on @GLOBIS_Manabihodai-Chikenroku on August 1, 2011. The Great Eastern Japan Earthquake: Perspectives from the Japanese and International Media

Chapters:
00:00 Introduction
05:19 The Media Cycle
08:23 Government & TEPCO, Nuclear Commission Response
10:50 International Reporting Conditions on 3/11
16:47 Modern News Consumption and Credibility
20:33 Where the Media Went Wrong
22:19 The Value of Public Relations
26:21 What Makes News
33:40 How to Deliver a Message
37:37 Messaging Issues in the Japanese Government
44:49 Trust Matrix
48:59 Role of Social Media

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This video was originally published on @GLOBIS_Chikenroku on August 1, 2011.