The #1 Strategy For Black Friday 2021 (BFCM Shopify eCommerce)

The #1 Strategy For Black Friday 2021 (BFCM Shopify eCommerce)

SUMMARY OF VIDEO

***

Hey! If you’re new to the channel, my name is Nick Theriot

I’m the proud owner of an E-commerce Marketing Agency called Theriot Solutions. We've worked with clients like Gritty Soul, Metal Address Signs, and many more!

Black friday is only 2 months from now so if you are ecommerce store owner - you need to start preparing for it now.

In today's video Nick shares how to prepare for black friday 2021 as an ecommerce owner. He's also showing exact black friday strategy that generated over $65,000 for one client last black friday and break it down so you can basically copy this strategy and apply to your shopify ecommerce brand.

#blackfriday #ecommerce #shopify

***

-Nick Theriot

[ighenny]

This is awesome! I ran across your channel and I have subscribed
I will be utilizing all these tips for my small business. 🙏🏾🙏🏾🙏🏾🙌🏾🙌🏾🙌🏾🙌🏾🙌🏾

[basikboy]

Never understood why you would want to sell more for less. These Black Friday sales create more work for far less money than you would normally make. You should be putting these efforts Into building your business to make more money year round rather than spending all this money to take a hit on your profits and create more work. Doesn't make any sense.

[Anasbajwa__]

when to do Early black friday sale 24 hours early than black friday or a day before thanks giving (24 hours early than thanks giving ) so people have one day off and then i start running black friday ads and sending bf emails

[Anasbajwa__]

what is good to run blackfriday ads with broad targeting 1 adset and 1 adset with custom email list audience only to run broad targeting which targeting you have experienced

[mrpsean]

I dread the day this channel gets too big and the value drops. Incredible stuff man 👏🏽

[Anasbajwa__]

How much you charge your clients as a commission or bonus or you only charge your agency fees

[aumiu]

Hiya, great content thank you so much! Just a quick question to ask, as christmas sales is coming following the thanks giving, do we need to use this stratefy from now until the end of dec?

[avidinaboarding]

If you have high daily adspend heading into thanksgiving and you close store to password only...aren’t you just burning through all that adspend which then wouldn’t make the results from the list that worth it.

[jquiizondeck]

awesome video, so much value here! one question, would you go CBO or ABO for your Black Friday conversion ads with aggressive spend editing?

[neocodr]

What if your client is running Google Ads? How do other marketing channels fit in with the site shutdown?

[KukolkaVika]

Hi, thank you so much for this video and all the tips ! Perfect timing to start planning :) I have one question about the products: should the new Christmas collections be part of Black Friday or at least on the website by then ? And should we discount new collections ?

[stevenvonhofsten]

Thank you for the value Nick! 🤝🏽 Quick question: when collecting emails for the VIP list, would you create a reach/ traffic campaign on FB to tell people who did not buy but were interested (ATC's/ abandoned) to sign up to the email list? + create a landing page just for this occasion?

[realbrain]

Hey ! I just wanted to tell you THANK YOU. I listened last minute to your video yesterday morning, so 2-3h before Black Friday started.

I directly understood all the mindset of Black Friday thanks to you, I understood that it’s about retargueting and selling again to existing customers. So launched a bunch of BFCM retargueting ads, prepared emails, SMS and launched all of this and made 6000$ 😍 it never happened to me before. I could see how people were willing to buy on that specific day. I gave 30% off which is okay, but the thing was to see that everyone was willing to pay that day, people knew they were gonna spend on a bunch of websites, my conversation rate was 3* higher than usual

If I didn’t see your video, I would have missed on this huge opportunity. I was scared to do Black Friday because I was thinking it’s about cold audiences, that they wouldn’t convert so well.

Thank you SO much for sharing this content. Hopefully next year I will have more stock and I will have another bank where I can spend way more budget on ads and crush it even more 🔥

[michaelmaignan]

Thanks for the value Nick, can you do a video showing some example of the landing page, ad creative etc, also you mention to lock your site can you elaborate on it thanks.

[MrPeeledBanana]

So much value!! If you don’t mind me asking, how did you learn all of this stuff on strategy and media buying? You seem like a pretty young guy but you have so much knowledge

[dsa_telugu]

bro.. how to give Early access to the VIP list.. i didn't get you.. It means only a discount code (for 30% or 50% off) to them or creating a separate discounted product page and sharing the link with Vip lists or anything... please give me clarity.. Thank you

[joshadeniyi]

Hi Nick, another great video! Quick question, when running ads to a cold audience to get them to join the VIP list through my landing page which campaign objective shall I use? Thanks :)

[jackieskidsshop]

awesome content BRO! big thanks & keep up the good stuff 🔥

[hopefulminded]

Does this change with your new CBO TOFU/RT strategy? Would you just test the black friday creatives like normal inside that campaign, and scale the same? Or are you going to branch off a bit and create a few more campaigns.