The RIGHT Way to Set Up Google Search Ads Campaigns in 2024 | Step-by-Step Tutorial

In this video I explain give you a step-by-step tutorial on how to set up Search campaigns in Google Ads.

00:00 Intro 👋
00:34 Creating a New Search Campaign
00:50 Choosing Campaigns Objective & Settings
03:37 Choosing The Right Bidding Strategy
07:52 Advanced Campaign Settings
19:10 Reviewing Google AI Suggestions for Ads and Keywords
19:58 Choosing The Right Keywords and Match Types
27:35 Creating Responsive Search Ads
29:56 Budget Recommendations
31:17 Additional Settings I Recommend
34:27 Outro ✌️

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[rbrianharris]

This is a great video because he's informing, not performing. Thanks for just talking like a normally functioning adult and minimizing the cute crap.

[beautiestlady]

I have purchased more than four Google Ads courses, but I never learned this information. I really appreciate your kind mind because you are doing a great job, my brother. I am learning everything very clearly. Love you a lot.❤❤

[admin]

great tip on bidding for clicks instead of straight into conversions, definitely something other channels would never tell you!

[vsi_upfitters]

Amazing video, thank you for actually explaining why you were selecting the specific settings!

[arakunrindamola]

The best tutorial so far on this topic, even my best guy, Ivan, is learning with what you shared here!

[xcproductions]

By far the best tutorial I've seen on the topic! Here before this channel blows up ✊✊✊

[KeywordResearchSimplified]

*Definitely going to implement these strategies in my next campaign!*

[LukeWaters-ilej]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[PratikDeore-zr]

Thank you, Austin, for the fantastic explanation of Google search campaigns! I appreciate your insights.( 18:11) Regarding brand restrictions, my understanding is that they actually limit ads to show only on queries related to specific brands, rather than excluding brand terms. Your content is always informative and helpful. Keep up the great work!

[HarperLong-xlji]

A good lecture that will benefit all who have followed this excellent explanation.

[almukhametovar]

Another question pls: is it ok to have 2 campaigns search + max perf targeted to the same "carpet cleaning", or better to prefer only one, e.g. max perf ?

[HossamHassan-vobk]

U r amazing!
I just would recommend u to create playlists for each campaign type, it would be great as i really need it now to arrange my study n thoughts

[nenadfilip]

Another amazing video Austin! Thank you for sharing this valuable knowledge! Cheers

[sipanzebari]

thank you ! finally someone who really wants to help.. imma subscribe

[MeesJansen-jr]

thanks man you are oficcialy my favourite google ads mentor, if you are looking for an intern I'm here :)

[giannispommer]

thank you for the video. I was stuck in the smart campaigns.

[prashantdahiya]

Thanks Austin.Your Approach is very clear and explanatory.Your explanation satisfy learners.Many Thanks

[taimoormansha]

Video was very helpful for me. At the beginner level it helps me alot

[billluo]

Great Video! what is the conversion rate from your search campaign for Ecommerce? most of my sales from shopping. I'm thinking reducing the budget for search.

[sabinaenayet]

Thank you so much for explaining in such simple and clear ways