Trust what Google says about Exact Match, But Verify | Advanced Power BI for Digital Marketers

Welcome to Seer Interactive's Advanced #PowerBI for Digital Marketers series!

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Wil Reynolds isn't happy, and you wanna know why? Because Google's Exact Match Close Variant feature matched him to "Georgia 360" instead of "GA 360," which is what he had originally exact match targeted. What's a digital marketer to do?

In this video, Wil walks you through how to use #PowerBI to look at how acronyms can cause so many problems with exact match and lead to wasted PPC spend. Wil's workaround will show you how you can avoid all that, which'll make everyone a little happier in the long run.

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At Seer, we're using big data to remove the guesswork from our client recommendations.

We let the data do the talking for us.

[jams]

Nice! So simple but yet powerful. Thank you.

[johnwilliamsoftenassociate]

Feedback:

Good Video! Love BI in general, the consumer, data it's insightful, magical and makes you feel good when you can connect the dots.

Question how do you account for Google and the insight it has from the previous search, when determining what the user is actually looking at on their screen versus what is typed? I.E.

Something I just thought of:
Ad another column that checks if that query contains an acceptable variation of the brand or keyword. If so yes, If no well no. To account for intent and or if google is pushing the user to remember a previous thought. "Did you mean"

[johnmacdougall]

Excel has power query and DAX just like power BI, so you don't need to update it manually every time with Excel.