Setting Prices for Ad Space or Sponsorships as a Magazine Self Publisher

Have you heard the myths about setting prices for ad space or sponsorships as a magazine self-publisher?
Myth 1: You have to set your prices low to attract advertisers.
Myth 2: You can only attract advertisers if you have a large readership.
Myth 3: You have to offer discounts to keep advertisers. I'll share the truth about setting competitive prices that will help you increase your revenue.
Well, this video is a myth-buster!

Get ready to dive into the nitty-gritty of making some bucks from your personal brand, media gig, or micro-influencer hustle. In this video, we're talking about how to price your ad space and snag those sweet sponsorships. Whether you're a solo act trying to cash in on your awesome personality, part of a media company figuring out the ad game, or a micro-influencer trying to navigate the wild world of sponsorships – we've got your back.

This video is all about breaking down the secrets behind setting prices that actually make sense. From understanding your audience and engagement stats to riding the wave of current trends, we're covering it all. So, if you're itching to know how to set rates that are not just fair but also let you rake in some serious dough, stick around. Let's turn that passion of yours into a moolah-making machine!

In this episode, you will be able to:

- Set advertising prices strategically to maximize revenue.
- Understand the value of your publication for effective pricing.
- Use market research to make informed pricing decisions.
- Choose the right pricing models to attract advertisers.
- Employ effective negotiation tactics for competitive pricing.

0:00 Intro to Setting Prices for Ad Space or Sponsorships as a Magazine Self-Publisher
0:14 Section 1 Understanding Your Value
0:45 Section 2 Market Research
1:07 Section 3 Pricing Models
1:41 Section 4 Nogotiation Tactics
2:10 Section 5 Value-Added Packages

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✨ [About Jen DeVore Richter]

Jen DeVore Richter has been featured on top shows and stages for marketers including Dan Kennedy’s Magnetic Marketing stage, Video Marketing World, ClickFunnels radio, and Think Media Podcast.

With a background working for NASA at Kennedy Space Center and a master’s in business management, her career expands over several industries including television, advertising, speaking, and magazine publishing.

She holds a Master of Arts (MA) in Business Management and a Bachelor of Arts (BA) in Communication Arts/Public Relations.

Jen works as an Outsourced Chief Marketing Officer (CMO), Marketing Consultant, and Professional Speaker.

Disclaimers: all opinions are my own, sponsors are acknowledged. Not financial advice, for entertainment purposes only.

on't miss any future videos. 🙏

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📝 FREE MARKETING ACTION GUIDE

🎓 FREE MAGAZINE FUNNEL SECRETS MASTERCLASS

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