🚀PRODUCT LAUNCH - 4Ps & 7Ps Of Marketing Mix

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Launching a new product is not an easy task, and typically will require more than just having your product ready, which for most of us, product people, seems to be the end game 🙂. A popular framework is the 4Ps, later updated to7Ps, of Marketing or Marketing Mix, by Jerome McCarthy.t They promote the musts to have ready for the launch: Product, Price, Promotion, Place, People, Process and Physical Evidence.

00:00 Product launch
01:16 Soft vs public launch
03:46 4Ps of marketing
09:51 7Ps of marketing
13:24 Bonus for the product
14:14 Plan the launch

#productlaunch #4psofmarketing #7psofmarketing
  1. Inside The Product
  2. product launch
  3. marketing mix
  4. 4 ps of marketing
  5. product management
  6. product squads
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Thanks for the helpful mini lecture👍 Juan, based on your experience, how much a typical product manager get involve in promotion (4th p)?

Look like I use 7p (less promotion which led by PMM). Let me explain:

When I reached GTM, I spent most of my time in the first 3p and worked closely with PMM (4th. P) and product launch
committee(5th p). Typically, I’d have the processes sorted out during development.

Based on this, do you think it’s a 4p or 7p?

penangiteInAU
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