The 4 Ps of Marketing - The Marketing Mix Explained

The 4 Ps of marketing, also known as your marketing mix, is something you may not be familiar with. That's why we're giving this simple marketing tutorial - so you can learn the basics of marketing and use that knowledge to develop successful marketing campaigns.

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The same 4 Ps that are responsible for Tesla outselling every small-midsize luxury car manufacturer in the US are also responsible for helping LYFE Marketing, a small business, become recognized as one the fastest growing companies in the US, two years in a row.

So today, we'll be breaking down the 4 Ps of marketing into an easily understandable format so you can use them to grow and maintain a thriving business.

Video Outline

Intro (00:00)
What Are The 4 Ps Of Marketing? (1:05)
Product (1:42)
Price (2:22)
Place (3:21)
Promotion (4:08)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[annagolod]

I have gone through many videos on youtube (maybe around 10 or more) which are explaining 4P's but this one explained it in the best way because it is not overloaded, contains only necessary information, and thorough explanation. Thank you so much for this!

[zbeansauze]

My university has us watch THIS video to understand the Four Ps. Good job!

[sharongeary]

This was a great video. I showed it to my class today. It's very well done and easy to understand. Thank you for helping make my lesson a more fun and engaging lesson with this video. I highly recommend everyone watch it!!!

[GervieSacapiloAcain]

I really enjoyed reading your article. It was both interesting and inspiring.

[Humblyguided]

This is awsome, I know basic all 4ps, when you mentioned pricing in 4 types, that is change the whole game! I will go ahead and apply those- Thank you for sharing helpful video. Its not how you say it, when comes to business marketing, its how you apply it.✌️

[ItoeFrancisEbongue]

I am really filled and complete with the 4 Ps in Marketing and Marketing Mix

[smeagol]

Well ordered and explained (concise and clear). Thanks! Also, I'm impressed with how you respond to all comments. That's classy.

[Joshua_kun]

thank so much, seriously u saved me a lotta time for my exams

[langola]

I learn from your lessons more than what i learn in class, keep it up

[roperj.m.]

wonderful analysis of the four p's. thank you for helping me better understand them.

[jhonsmith]

Great video! just a tip for the future though: have something to follow along while you’re talking, it’s there for some parts but there’s long stretches of straight talking to the camera, this can make it tough to retain/properly understand the stuff ur trying to say

[vkdagamer]

Amazing Video I wasn’t able to understand the topic before watching and now I was able to explain it in my presentation for school. Thank You!

[DavidAlexx]

Most concise video I have found, quick and simple. Thank you! 🙏

[KeepUpEducational]

Congrats on your educational initiative!

[lanzaservicesgroups]

Loud and clear! This is an amazing video. Thanks for the tips! 🙏👍

[rajsamuel]

Great video, really clear. These guys have some great, useful content.

[khietbui]

Hey man great video. Just wanted to inform you that the 3rd important question for promotion wasn't mentioned, I know it must have been a mistake on your part but I would love to know what it was?

[arijameel]

Can you tell me what does the S stands for ?

[fadhilahusna]

Hai, i am student of tourism management. Can i ask your permission that i want to use this video in my final year project assessment?

[shermanstandberry]

Ah, yes. Hard to have great marketing without the 4 P’s