How to win any argument [Secret of Presidents]

Did you leave the 2024 presidential debate feeling more confused, uncertain, and polarized than when it started? This was all done by design.

In this video, messaging strategist Brendan Dell breaks down the techniques used to manipulate the US electorate.

❤️ About Brendan Dell
I'm a messaging and positioning strategist for the top technology brands, including HP, Expedia, SAP, YC start-ups, and more than 100 others. My company, Spark, has created marketing campaigns for many of the world's top brands.

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[HigherSelfKorea]

Amazing how like this the purpose of a debate is completely lost.😢 Awesome video!

[robertruffo]

I stopped watching after you said that Dump was "seemingly intelligent".

[Commontater]

Are you talking about the Harris Trump debate? 2?! There was one unruly spoiled infant and one grown woman having to lower herself to talking on his level. There’s your problem! And she definitely looked like the disciplinarian he’s needed for years.

[seenlenz]

Man, this is a great video, is funny reading the comments how everyone interprets this so that it fits their ideology ( me included ). Conent like this helps to untangle, and clarify a bit the mess that is the political landscape and for that, i thank you.

[smthsmthsmthsmth]

You’re right. A lot of what you say I agree with. The entire point is to just sell their own idea, while discrediting their opponents. Though, in their defense, they only had an hour and a half. To be fair, you can’t really do to much with an hour and a half. If they had multiple debates, with an hour and a half put onto every single subject, then yeah. We could get some real information and a more in-depth idea on to their policies. But an hour in a half, around 45 minutes per candidate, to portray all our future.

[tylersage]

If only there were places on the internet to get the fuller information on their plans!

[MrGiechel]

Very well explained, and interesting!
Just not sure how to change it 😅

[jeffreybarker]

One recommendation I have is to focus less on the president and more on Congress. It’s harder to do because more people means harder to remember and track—and I get it—but the president isn’t an all-powerful being. A great president and bad Congress is a problem. Same if you switch it. It ALL matters. Study other positions for which you can vote.

[tnickknight]

People don't want facts. Those that give actual policies lose. Trump really knows it

[firefalcoln]

There are a lot of false equivalencies in this coverage. I’d love for us to have a situation where both candidates are just a bit dishonest and act like politicians in debates (even if I’d prefer something better than that as well). But it’s not 2012 anymore when both candidates differ on policy, but essentially care about the country.

in this election and every other election with Trump we have a candidate who is actually awful, and dangerous. He is a grifter. His own former same-party support staff corroborate a lot of the worst assertions about him (including fascist desires). Trump also does stuff that no Democrat or Republican has ever done before in the same way. Trump refuses to accept the election results when he loses. He sent a mob of supporters to try to physically pressure other legislators to change the outcome of the election after the election results were finalized. Trump also refused to release his tax returns or separate himself from his businesses while President. No other politician from the right or left has done that over the last 50+ years.

This type of video analysis might have some truth to it. But it misses the bigger picture in this election by trying to just make politicians bring politicians seem like the big concern for Americans.

[fleidyleegyrson]

For a communications expert this comes off a little condescending

[hhfp]

A billion dollars spent on marketing for this presidential campaign? A Democratic operative, for lack of a better term, has sent me a number of book references that she says explains that only emotions are translatable into political action (changing vote choices). This seems to be the next stage after "The Manipulated Mind".

[YouTubeCareerist]

U lost me at Trump being seemingly intelligent

[MiltonFindley]

You appear to be a relatively clueless young man. There have been a great number of more erudite and experienced commentators on this particular subject, and I recommend that you listen to what they have to say.

[nu_anime]

Hi, Brenden I want to work with you as your thumbnail designer. How may I contact you.