Utilizing ChatGPT and Claude ai to analyze your qualitative data

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As someone whose about to analysis a mass of public comments on a major development planning application, this has be incredibly helpful and enlightening! So thank you!

poppyheneghan-pickard
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Great tutorial, thank you for taking the time to put this together. If you have transcripts more than 2, 500 words to analyse then would you recommend Claude or the paid version of ChatGPT?

Sean-opyf
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Hi, congratulations on your tutorials. I have a question to ask you. How do you insert focus group videos into gpt or claude chat, because there is also a need to analyze body language.

advertgroupitaliaagenziadi
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This is great food for thought! Let me share some reflections: I think that going through the transcripts and reading, coding, re-coding, etc. is actually the most fundamental part of the whole qualitative process when coding is involved (there are some other qualitative methods which do not involve coding), and using AI sometimes seems like encouraging the researcher to skip such coding process, getting directly to the results (that should be checked, of course). A diligent or curious researcher could also go through the traditional deep reading-and-coding process and THEN use AI, but it would look like a double effort. I think the process is more important than the results, because it brings you a better understanding, which is crucial for developing themes, besides guaranteeing high quality codes. However, maybe the time saved with AI can balance the cons of skipping the hard part and its benefits. So my questions for you: 1) What do you think about the reading-and-coding process with AI? ; 2) How much time would you save using AI for a high quality thematic analysis (following a robust iterative process)? Thanks for your attention.

walterantoniocanu
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How can we use it for interpretation of the data in details?

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