How Simon Data's Platform On Snowflake Helps Acquisition & Retention Marketers Do More With Data

Simon Data is a cross-channel marketing platform that enables marketing teams to leverage data investments into measurable customer outcomes. In this episode of Powered by Snowflake, Simon Co-founder and CEO Jason Davis explains how his platform, which is built natively upon Snowflake, imports data and uses it to create sophisticated audience segments, track and analyze customer actions, and combine data sets, including, those accessible through Snowflakes Data Marketplace, all with a goal of enhancing customer engagement and the customer experience while boosting business revenue.

The "Powered by Snowflake" video series features conversations with technology leaders who are building businesses and applications on top of Snowflake."

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