What is Social Media Management?

What is social media management, and how is it different from social media marketing? In this social media management for beginners course, we'll discuss social media benefits, how to be a social media manager, & how to develop a social media management strategy.

This can be confusing for a lot of people because there’s so many terms. There’s social media marketing, social media advertising, social media management, and so on.

What does all of this really mean and what’s the difference?

Well, social media marketing is essentially the umbrella term for all social media activities used to promote your business to potential customers.

Social media advertising falls within that, which is the process of running paid advertisements on social media news feed that direct people to an external destination, like your website.

Social media management, on the other hand, is the process of creating, publishing, promoting, and managing content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Social media management is SO IMPORTANT because your customers are on there and you can build authentic relationships with them.

For example, our agency has over 18,000 followers on Instagram, 28,000 followers on Twitter, and over 5,000 followers on Facebook.

That’s over 50,000 relationships that we are cultivating with people who enjoy our content on a daily basis!

These relationships generally transform into more website traffic, leads, and sales for our company.

To learn more...please do the following:

[Most Popular Uploads]:

Intro: (0:00)
Does Social Media Management Work?: (0:35)
What is Social Media Management?: (1:35)
What is Bad Social Media Management? (2:40)
What is Successful Social Media Management?: (3:38)
The Biggest Objection to Social Media Management: (6:00)
The Power of Frequency: (7:50)
What does a Social Media Manager Do?: (8:50)

// LYFE Marketing

➡ We're LYFE Marketing, a full-time digital marketing agency for small businesses. We help people grow online through various marketing channels. We help you de-code if advertising is the right fit for your growth trajectory, or see if organic growth is more of your speed. Regardless, our goal is to build a massive portfolio of success stories. So one day, we can look back and say that we made a difference in the world. This channel will provide you with good tips and suggestions for a large range of marketing topics. And we're not holding back. But if you want a tailored strategy, then don't hesitate to contact us on our website.

[LYFEMarketingAtlanta]

QUESTION: What is your favorite social media platform? And please be honest.

[chasingsavoryspaces]

Seriously love how clearly you break this DOWN! Woo hoo, love it! Can’t wait to share.

[jaymeengo]

Dear Sherman, it has been 2 days in a row that i am watching your vidoes (Lyfe Marketing) and taking down notes. I cannot thank you enough. I hope to learn so much more from you and your company. Keep up the good work. Congrats to you and your team for making all this possible. Looking forward to watching your other videos and taking down more notes. :) Again, thank you.

[gillykubeart]

Just realised I need a social media manager 🤦‍♀️🤦‍♀️🤦‍♀️

[aishamusa]

Just came across this post while looking for videos to put me through social media management. I'm glad I came across your channel and I watched this video to the end! Thank you!

[KeranSmith]

So behind on building my avatar! Great tip.

[hassansayfullah]

The first time ever commenting on content, I salute you and thank you for the confirmation.

[DennisDo]

Starting on the 4th of octobre with my study. This is brilliant. Super.

[KrystalACPA]

Great info, I learned so much! Cant wait for more videos!

[boopsy]

Came here to learn about social media managing... Stayed because the dude is super attractive 😂

[elliemacklin]

Amazing video! Scheduling tools are must for effective management. I've been using RADAAR for a while now, and it's drastically improved my productivity; I'm very happy to use this tool, which tools do you use for social media management by the way, I'm wondering the other tools as well

[livelovelaugh]

@LYFE Marketing; This video was very detailed and helpful. You not only gave us a basic understanding of what a social media manager does, but you provided us with so much more information in relationto the topic! 👍🏻 Thank you for making and sharing this video.

I have two questions.

1) What kind of social media job would you suggest for someone who only wants to do the following for a client: Post pics, videos, respond to comments, monitor likes? (Excluding any of the business, analytic, etc related things)

2) How much would they get paid per hour?

[markaudu]

You're a great teacher, this lit!!

[DorbenmaeValdez]

Awesome work, Sherman. I love the content of your video and learned a lot of things. I jot down notes and strongly believe that it will help me as a newbie Social Media Manager. Thank you very much and keep it up! God bless you always! 😀

[xLatinAssazzin]

When he upload you already know it will be an amazing video

[yisroelpink]

Great video, love how easy it is to understand!

[thapis]

Can we please see an example of a portfolio

[Fitfitarena]

I've really learn, I'm impressed

[ACKCSC]

Great video you really nailed it in a nut shell. I dont understand why you only have 471 subscribers

[mathewc]

What do you guys use/recommend for a social media management platform software?