How to Write the Perfect Donation Letter (or Email)

If you work in a nonprofit, you’re probably knee-deep in crafting donation letters.

Donation letters, also known as appeals, are a tool nonprofits use to entice prospective supporters to donate. Most of the time, they include a written ask for either financial support or an in-kind gift.

But the question is: how do you get your donation letter to stand out from the crowd?

An effective donation letter is an opportunity to engage donors and show them their impact on your mission. Truth be told, everything from your intended audience to your donation letter format matters if you want to attract donors. So, in this video, we will be breaking down how to write a donation letter.

There’s no time like the present to #perfect your #donation #letter and stand out among the crowd.

You’ve got this!

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Topics
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0:00 Video Overview
0:25 What to Include in a Donation Letter
1:55 How to Write a Compelling Story
4:21 Example Donation Letters
6:04 Key Takeaways

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Templates
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Resources
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[jazjas]

This was very helpful and easy to follow! Thank you!