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Introduction to Semiotics. Saussure. Roland Barthes #Signifier #Signified #Denotation #Connotation
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In this video I talk about Ferdinand deSaussure, who is considered to be the father of linguistics and semiotics. Some of his contributions to language and semiotics include:
-langue and parole
-signifier and signified
-arbitrariness of signs and their meanings
I also introduce you to Roland Barthes, who took the work further and wrote about denotation and connotation. I show how these are used in advertising and communication.
-langue and parole
-signifier and signified
-arbitrariness of signs and their meanings
I also introduce you to Roland Barthes, who took the work further and wrote about denotation and connotation. I show how these are used in advertising and communication.
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Introduction to Semiotics. Saussure. Roland Barthes #Signifier #Signified #Denotation #Connotation
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