How Grok, Musk's AI chatbot, excels where some rivals lag

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Elon Musk's Grok has been doing at least one thing right while other players in the field has yet to figure out: summarizing the news in real time.

When Elon Musk announced his new AI chatbot “Grok” last month, almost everything about it looked like a publicity stunt or a vanity project or both. The product was seemingly built over a matter of months, it was only available to a small group of X users and its chief selling point was Musk’s promise it wouldn’t be constrained by the “woke mind virus.” He boasted that Grok’s chatbot was “based”—a slang term meaning unapologetically right wing—and posted fratty memes meant to emphasize Grok’s dominance over market-leading competitor ChatGPT.

None of this inspired confidence. But with Grok now available to paying users of Musk’s social media platform, the reviews are coming in. And they’re surprisingly positive. This week we are joined by Bloomberg reporter Shirin Ghaffary, who has been testing out the new chatbot and comparing it ChatGPT and Google’s Bard chatbot.

Elon Musk’s sprawling business empire has granted the billionaire a degree of power and global influence that transcends the industries he’s reshaped. He is the leader of no fewer than six hugely influential companies, spanning electric vehicles to wartime communications, and their innovations could shape the fates of nations.

Musk is polarizing, confounding and inescapable. And he is the biggest business story of our time.

Each week, listen in as host David Papadopoulos convenes a panel of Bloomberg Businessweek journalists who are tracking Musk’s companies and the surprising ways they intersect. They break down the business mogul's latest moves and analyze what they could mean for us all.

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