Has Harley Davidson Betrayed Its Customers?

Hello everyone! Welcome back to Fast Lane TV. This video is about " Has Harley Davidson Betrayed Its Customers? ".

Well, Harley-Davidson has spent the past few years striving to transform into a sustainable business. Or at least not a business whose main product is selling large, heavy motorcycles with V-twin engines to retirees.

Harley's stock price rose by more than 10 percent today, likely due in large part to the company's sales of $1.14 billion, which was better than what analysts had predicted, according to The Wall Street Journal. The WSJ also reported that Harley's net income attributable to Harley was $42 million, which was a greater number than experts had predicted.

"As we close the second year of the Hardwire, Harley-Davidson produced a good conclusion to the year, with solid execution of our strategy pillars," stated Harley CEO Jochen Zeitz.

LiveWire, Harley's electric motorbike branch that was split off into a separate company and taken public through the SPAC process last year, is struggling. For example, Harley has stated that it anticipates a loss of up to $125 million from LiveWire this year. Even more shocking to me was Harley's claim that LiveWire only moved 69 motorcycles in the last three months of 2022. Up to 2,000 all-electric dwelling units are targeted by 2023. Harley reported flat global sales in the fourth quarter of 2022 and sales of roughly 19,200 internal combustion motorcycles in North America. Total units sold in 2022 were down 12 percent from 2021 to 117,100. The factory closure that occurred at Harley last year was cited as a contributing factor to their problems.

Another problem with the Harley brand is that it is becoming too expensive. Harley Davidson has always been recognized as a luxury motorcycle brand, but the price of its bikes has risen to the point that they are out of reach for many potential buyers. Amid rising production costs and new rivals, Harley has forced to boost its prices, making the brand less affordable to its traditional clientele. In the recent decade, Harley prices have skyrocketed, with some models now exceeding $30,000.

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[monkmoto]

Wow they sold 69 live wires? That’s more than I thought

[MrMike]

Fun fact - Harley has been using foreign parts from the very beginning! Certain engine parts were manufactured overseas even in the early 1900s.

Fun Fact #2. Harley is now a multi-national motorcycle company. Harley isn't really an all American company. It's just marketed that way.

[tommybarkes]

With the fact that new riders want light weight, bikes harley screwed up dumping the 883 and 1200 xl. New bikes are over priced only a dealership can work on them. I have a 97 fatboy i trailered home 3 times for ignition problems. The fix points ignition. No problem a coil, extra points i can fix it on the road. S&S carb not fuel injection. EV's will never sell our power grid is not ready. But that is what they will shove on us

[bigjohnson]

Change is difficult but a necessity. HD will only survive if it expands its global footprint. Traditional HD customers don’t like it but HD must move forward to satisfy its shareholders and CEO.

[HeCoversMe]

It’s the sound as well as the riding free feeling. Why would real bikers want electric bikes? Cmon Harley…think. Your sound is what sells

[espritlibre]

That was a nice Moto Guzzi at 0.52sec!!

[pastorjohnculbertson]

Harley davidson has absolutely betrayed its own customer base! A lot of us have been asking for years for a tri-glide with a road glide fairing. It's not to much to ask for. So what does Harley Davidson do? They come out with a so called road glide 3! How pathetic can Harley Davidson get, I was so angry at this that I sold my 2018 tri glide that I put a road glide fairing on myself. I bought a brand new Honda Goldwing csc trike. Good bye Harley Davidson!

[jamessouthworth]

I've been on nothing but Harley's for over a decade but as of 2023 I'm done with them.
I'll keep the one I have but if I ever replace it, it won't be a Harley. By the way, F Zietz.

[michaeluscmktggroup]

Never ever buy Harley Keep having too much minor and major problems on and on. Tired !. Paid $53.000.00 for Junk. Takes too long for parts to fix. Regret buying this bike. Poor Precision Bike and too many parts from China. Harley should be American Bike.

[Magnus]

Prices are high on everything. High inflation and post covid supply chain issues are the problem. It’s a systemic economic problem brought on by incompetent governments, not a problem with Harley Davidson.

[gunshipgray]

After the fake rider CEO Zeitz took the reigns of power at Harley Davidson and is currently in the process of bankrupting the company…..I decided to leave the Harley fold and go to Indian…..

[CrusaderGeneral]

I bought a FB 114 in 2019, and that is the first and last HD I will ever buy

[martythemartian]

Harley Davidson: A foreign made motorcycle financially supported by American tax payers.

[paulbucci]

The price of Harley Davidson motorcycles are insane and the annual upkeep costs are insane. I bought a new Softail standard and after getting it I realized that the bike was totally not for me. So after putting 200 miles on it I went to trade it back in and they wanted me to lose $6, 000.00, so when people tell me that they don't lose their resale value I have one thing to say. BULLSHIT and you can keep the piece of shit

[t.s.racing]

Wait until the only 1 you can buy is electric.
Not my opinion, this from the C.E.O., that day is coming soon. 🖕

[six.....]

I knew live wire was a mistake day one I heard about it