Harley Davidson Responds to Massive Backlash After Going Woke

Harley Davidson has released a statement amid backlash for the iconic American brand. Harley Davidson has been heavily criticized after reports surfaced of the companies DEI policies.

[kennethmorris]

Notice how they claim that they value the feedback of their customers yet when the feedback is negative, "...it's designed to divide...". No, Harley divided itself from their customers!

[barcafan]

It’s not just the CEO……the entire BOD needs to be removed and replaced with American patriots. Plenty of qualified people to chose from.

[JayRoberts]

They are insulting people’s intelligence. Nothing changes until those pushing that bs are gone from the company

[mikeskidmore]

If Jochen Zeitz must go then the two Board Members who are also working for the Bill & Melinda Gates Foundation must go too!

[BigNick]

Did they not learn from the mistakes Anheuser-Busch made?

[steveolson]

The negativity on social media did not divide the Harley-Davidson community. YOU did that Harley-Davidson! Take some freaking responsibility for your failure! Seems to me that the backlash you received was from a very UNITED Harley-Davidson community, united AMERICANS!! Get an AMERICAN Harley-Davidson riding CEO, and maybe you'll be able to rebuild the brand. Until then, I'm taking the money I've saved for a new Harley elsewhere.

[backforty]

Sounds like insincere damage control. A weak attempt to mitigate losses that are deservedly coming.

[georgebetor]

Fire him and ban him from the industry! I recently retired and have been riding Harleys all my adult life. I wanted to buy a CVO roadglide to celebrate my retirement. I walked in the dealership, who had 9 in stock from the previous year. I was told $55, 000.00 was the new MSRP from factory. $6, 000.00 upgrade for the CVO paint! I will now seek out an Indian dealer and see what they have to offer. This CEO is a clown!

[bobbyhigginbotham]

When you have a foreigner that is now the CEO of an Americana Motorcycle Company and less than two weeks ago they announced that some parts will now be manufactured in Taiwan. I have owned numerous Harleys over 45 yrs, until they get their act together I will never buy another one.

Back in the 1970's when HD merged with AMF to save the company, the loyal HD riders kept the company on life support till Willie G Davidson and crew purchased control back. The only reason HD survived was loyal riders. HD did not ever turn their back on that group...until now.

[MartinSBrown-tpji]

If Harley goes woke they should go BROKE.

[shannonwarren]

I believe that an American company should be run by Americans. I would not want a bike made by a German.

[BeardedBavarianBiker.]

As a German myself, I'm disgusted with what this clown of a CEO is doing to the brand. If he really wanted to be involved with motorcycles, maybe he should've got a job at a German or other European motor company. I love my Harley, but I wouldn't buy another one until the Moco gets their act together and dismisses the CEO and his crownies. I can't stand even seeing his face. He has a face only a mother could love. An iconic American motor company should have an American as a CEO, it's not rocket science.

[williamjohnson]

It’s all a bs statement telling its customers to f off

[fredgrebner]

It’s making my decision between a HD Road Glide or an Indian Challenger a little easier. ✌🏼🇺🇸

[greenthumb]

I don't think this response will go over well

[sonofhawaii]

It pisses me off how they’re twisting their BS and is blaming social media for causing division! HD deserves every bit of this backlash. Also, that was a WEAK apology! They don’t truly believe in the changes they promise to make. It’s all about trying to win customers back. Fire that clown NOW!

[davemeise]

That company statement sounds just like the political crap I used to hear from my government bosses. They almost always said one thing and meant the opposite! They proved time and again they couldn't be trusted.

[mikesmith-jwxb]

They will be going out of business if they don't get rid of all that rubbish allegedly

[ProbablyRight]

It doesn’t count as them course correcting until they fire the German and install an American Harley enthusiast to lead the brand.