Multilingual Communications at Associations and Nonprofit - International Baccalaureate

A fundamental challenge for global organizations is communicating effectively with their various audiences who speak different languages and have different cultures. A sense of connection is important and companies aim to deliver an experience that feels authentic. There are many reasons why organizations tackle this challenge: accessibility, inclusion, compliance, growth goals, customer service, differentiation from the competition, and more.

It can be a complex challenge and there is no singular solution.

Watch this interview with Serge Ansar (Head of Multilingual Editorial Production, International Baccalaureate Office) to discover how IBO tackles localization.

Chapters:
00:08 Introduction - International Baccalaureate's mission
01:58 Budgeting for localization
03:28 Key stakeholders
04:45 Managing localization expectations
05:36 The Localization Team
06:58 Developing an inclusive language style guide

#localization #multilingual #nonprofitorganization