Multilingual Communications at Associations and Nonprofits - Lions Club International

A fundamental challenge for global organizations is communicating effectively with their various audiences who speak different languages and have different cultures. A sense of connection is important and companies aim to deliver an experience that feels authentic. There are many reasons why organizations tackle this challenge: accessibility, inclusion, compliance, growth goals, customer service, differentiation from the competition, and more.

It can be a complex challenge and there is no singular solution. Rather, there are best practices that can guide and shape program development.

Watch this interview with Mindy Marks, Division Manager at Lions Club International, to learn how multilingual communications works in a nonprofit association.

Chapters
00:08 Introduction - Lions Club International's Mission
01:12 Translation and localization team
03:11 Key stakeholders
03:34 Localization strategy
06:12 Localization goals

#localization #nonprofitorganization #multilingual