Domain Names Explained

Choosing a domain name

The amount of planning and strategic thought that goes into choosing a domain name is very similar to choosing a company name. If you are an online business, your domain name choice is more important than your company name since this is where your clients will find and interact with your business.

Your domain name should be memorable, preferably short and easy to pronounce and therefore easy to spell. Your clients and customers need to remember it and type it correctly into their search bar to land on your website first time; the smallest typo could take them to another site. So, stay away from novel and irregular spellings for your domain name.

When most of our clients start a new business they will register the company first and then build their website. This sequence means that the company name will come first so we recommend that your domain name be the same as your company name for two reasons: first, most customers assume that your company name and domain name are the same and secondly, your company and website are 2 separate components which together will build your brand.

The downside is that most short domain names of less than five characters are already taken. In fact, currently, the average length of a domain name is around 12 characters.

Many businesses have more than one domain name which is done to secure related or similar domain names. This is to protect them from their competitors registering those domains. The domains can be set to point to the same website.

There are unscrupulous people who make a living from registering domain names with the intention of reselling them at a profit. This is a practise known as cybersquatting. If they have your preferred domain name you could purchase it from them but be prepared to pay a hefty price.

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[KL-cgrh]

The best video - ever! It was very helpful. I recently purchased my first domain name and had a few more questions. Is it ok to ask here or through email? Thanks!

[randomsub]

so every year i need to pay for a domain name??? if i dont then the website will become useless???