7 SEO Secrets You Can Learn From Big Brands

Did you know that big brands replicate a very similar SEO strategy to each other? Do you want to know what it is? Today I'm going to break down seven secrets you can learn from big brands.

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Number one, the brand itself is the main driver of SEO traffic. Keyword search value comparison, just look at this keyword, Nike, over five million searches a month versus shoes, 1.2 million, that's just in the United States. In other words, more people are searching for Nike than they are for shoes. That's the power of brand building. When you do things like TV advertising, radio advertising, social media advertising, content marketing, whenever you create a good product or service, that'll help your brand progress, and that also helps your SEO.

Number two, they don't have to build backlinks. See, most big brands will get backlinks without having to do any form of cold outreach. And all they have to really do is give PR, talk about stock earnings, release new products, they don't really have to do much, and that's how they're getting backlinks.

And this leads me into my third point; they do tons and tons of PR, but it's not for SEO, it's for product sales. So let's say Nike wants to release a new version of the Air Jordans, doing a big PR campaign will get that demand going so people are waiting in line and those shoes will sell out right when they come out. Same with Apple. They create all this pent up demand before they do their launch. And it just works extremely well. So PR is a really good strategy, and you should consider doing PR, there's a lot of performance based PR agencies like PR Serve where they only charge you if they get you PR.

Number five, they leverage localization and translations to as many languages as possible in several international markets. Here's the thing that people don't tell you; SEO in English is competitive, SEO in languages like Portuguese or Hindi, or Swahili, not as competitive. So consider translating and transcribing your content because in these other regions there are buyers and people with money.

Number six, they don't have to do, and often don't do as much SEO optimization. Because searchers will have their search intent mapped when they end up on the official page of their brand, Google will keep sending people their way. Their domain authority is so high that even making some mistakes, they'll still rank high. Just think about it this way; when you go to Apple you know what you're looking for.

You go there, you typically will buy some Airpods, or a phone, or a laptop, but the intent is there. So think about user experience and make sure that you are putting the user first and not Google first. And yes, in the short run that may not get you the rankings you want, but in the long run, it will.

Seven; they're slow to change. Big companies are slow in decision making, it's just how they are, and that's okay. And with your business, you have to remember, you're going to be faster than them, and that's a good thing, but when big companies are slow, a lot of them, what they end up doing is, they really look at the data and they think about what changes to make.

And that really helps them because when they make changes a lot of times they're much more calculated than startups, they're just gun slinging and doing experiments.

Now that doesn't mean you shouldn't do experiments, or you should move slow, it just more so means that you should look at the data just like the big companies do.

#SEO #ContentMarketing #DigitalMarketing

[edhowie]

I LOVE how you said "the brand itself is the main driver of SEO traffic, " right out of the gate! The results of your marketing can only be as good as your brand.

[elsupremeo]

Secret # 8: build a multi-billion dollar company in order to gain the resources to make 1 through 7 possible.

[MarketingHarry]

Secrets that are no secrets anymore, thanks to you, Neil. 👌😉

[docutainment]

Excellent tipps for companies with enourmous budgets.

[ExposureNinja]

It's actually mind-blowing that more people are searching for Nike than they are for shoes 🤯

[RJM]

This is an excellent tip. I have been concentrating more on the people we interview and not as much on our brand. I am going to go back and change some titles, not all, but some.

[mustafaadip]

Hey Neil,
Can you make a video on how big companies like nike do marketing and get their good will for their brand .

[fevermotivation]

Remember my dear friend: no matter who you were, whoever made you down, still you're unique, beautiful, and talented🌸 how dare someone can rule on you? You're the the king\queen of your own life& happiness. You matter! Get up, go forward, and start doing what you like. You're the best, if you believe ✨


I believe in you, love from a small Youtuber ❤️

[ManojAgadi]

Outstanding Information on how to learn from Big Brands Sir.

[ImSEOKing]

Yet another stella content from the man, the legend Neil Patel... awesome and well respected always in the field of seo... ever giving and awesome guy! Thanks mate! Truly..

[MohamedAdel-xhgx]

Neil you're so wonderful, please don't stop share your experience b, much support 💪🏻

[anuradha]

But someone who's just beginning a business, can't have a huge brand following. What do they do to get known?

[Ocean]

I love how you present information Neil. A great communicator 👠🌸

[arhasbugistourstravel]

Thanks for this tips.... :
what would you suggest for travel agent company??

[RajenderPalOfficial]

What about influencer marketing with celebs? Doesn't that affects the online digital presence??

[sir_sharifali]

Dear Neil, as an additional advice, you should add “bahasa” because Indonesian market is huge ! There are 280 million people Here and they are ready to know more about SEO. Good video by the way !

[black_rph]

Hey Neil, thanks a lot for always giving us more informative and great content for free 🙏🏾
And please, could you tell me what is the main services any digital marketing agency can offer to small businesses, whatever the niches?

[lifebetweenthekitchenandth]

Hi, Neil. How can I add translations to my site?

[hamayunshaukat]

Hi Neil

Can Ai Content Writing replace the human content writing.
Please Answer this.?

[MarcinJezierski]

If you look at rule number 4, Red Bull would be a better example than Microsoft or Apple.