Why I Don’t Love Apple Intelligence…

0:00 Skit
1:00 Commentary

[bb_]

God the 'good morning' gets me every time 😂

[mitschiewaldmann]

Absolutely agree! I think we have another „iPad can’t run stage manager“ situation here. As it turns out non pro iPhones are the budget iPhones now.

[raduciopraga]

Okay so older iPhones can’t run it on device but what about letting older iPhone use cloud feature this can be implemented on older devices because it’s in the cloud and it amazingly private apple says.

[utubekullanicisi]

The hardware requirement of these on-device models can be no joke. I do think that at least A14 and upwards could've been able to run these models, had they had 8GB of RAM (on the surface this tracks with all ASi MacBooks having 8GB of base RAM, although the baseline RAM usage of macOS and iOS aren't identical). I think I read somewhere that the on-device model (idk if that's the image model, text model, or in general) requires 4.3GB of RAM minimum, and that's what they achieved with cutting edge compression methods, and that's already 2/3 of the memory that the iPhone 14 Pro has, which would leave very little room for your other apps. Now maybe most of your apps being killed in the background would be a better experience than not getting the features and all, and in fact it might've just been an excuse for Apple to get more people to buy the latest and also highest-end models of iPhones, but I don't view the new generative AI features to be as gimmicky as you do. I think the text generation and e-mail/notification summarization features are handy, and image gen features are fun.

[eomoran]

You can already type to Siri. Just configure it either as a shortcut or an accessibility feature. It’s quite handy

[katrinabryce]

Lets say a particular feature genuinely needs an M1. An A14 is probably going to also be capable of doing it, and an A15 definitely will. That's the bit that doesn't make sense.

Also, if you can do subject lift, you can do background removal, because computationally, it is exactly the same thing. Subject erase, yes that is a bit different, but a Tensor 2 can do that and it is way less capable hardware-wise than anything from Apple.

[BRNN]

To be fair, it was announced at WWDC (world wide *developer* conference), so I think it makes sense that they talk more about what’s in the background. If anything, they should be even more technical IMO.

[enzmondo]

They don’t want another “Live Text” situation to happen. Live Text was introduced with iOS 15, the last major update iPhone 6s and 7 had. Although it came with iOS 15, Live Text was not available for all iPhones. It only came with iPhones equipped with a Bionic chip with a Neural engines. Except, not all Bionic chips with Neural Engine supported it either. Only the 2nd generation Neural Engine supported Live Text. That means iPhone 8 and X couldn’t run it despite being able to run iOS 15 on an A11 Bionic with Neural Engine. By that point, it became confusing how to track compatibility for individual features even if it can theoretically run on some old devices. To Apple, it’s simpler to just software-lock those features.

[techinrl]

It’s not the A16 that’s preventing iPhone 15’s from using AI. It’s the lack of 8GB RAM. Apple never publishes how much RAM is in their iPhones. Just check out their Tech Specs and you’ll not see RAM. The iPhone 15 has only 6GB of RAM, which is the actual limitation, not the neural engine. If it were about software locking, they’d have limited iPads and Macs to M3’s or better since the A17 Pro has the same neural engine as the M3. All M1 devices have 8GB of RAM or more.

[kyronrc]

Yes, i completely agree with you. Its nothing ground breaking, its just Apple catching up with modern times.

[Paradiiiice]

Ram is the only limitation I can think of is what’s holding Apple intelligence back on “older” iPhones

[jmoney]

My only gripe with it is the chip restrictions. Not supporting the A16 while supporting the M1 is B.S. when you consider the fact that the A16 has more neural processing power than the M1. Even if the chip was too weak to do some of the tasks on divice they should just use the cloud like the devices that are supported. Hopefully enough people complain that they reverse course like they did with stage manager for the iPad.

[smartphonefan]

What bothers me the most is that Apple did not upgrade the RAM early on like most Android phones. I do agree that typing to Siri does not require AI for it to work. This was already possible with Google Assistant and Bixby.

[rg]

I just wanted a files app that actually works… I could not care less about chat gpt integration

[POVwithRC]

Drew, they had to go through all of that crap because every company that doesn't ends up getting destroyed by public perception of security and privacy deficiencies. It's a feature, not a bug. Literally Apple being good stewards.

As to feature intensity, I disagree. There is a difference between hitting an ancient set of neural cores for computational photography and hitting new much more powerful ones for larger purposes. It's not at all pure software locking. Tilting at windmills.

[reahslademhA]

As a computer power user across the board who massively cares about privacy, seeing them talk so much about the tech and privacy was important to me.

[dylanwhite]

Reminder that we used to be able to type to Siri but they made it worse so they could bring it back

[Rickyclean]

Every year apple brag about there chips yet none of the chips can’t do basic stuff… Apple intelligence should be able to run on iPhone 12 and up

[drummingdrumtech]

What is crazy to me is that some of the features that they announced already existed on the device. The Siri stuff, already is something that you can do, the reader view is something that already existed (which already existed took away most to all ads), and some other features that are just being repackaged. It feels the same way with Haptic Touch being a rebranded assistive touch that all Apple Watches have. And just like the hover feature on apple pencils. Getting a little tired of th software locking too

[stephan]

I am always impressed how easy and fast you get interview appointments with Tim Cook 🙃. Thanks a lot and keep on the good work!