How Red Bull Makes Money

Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one teams and is famous for its extreme sporting events and athletes. Obviously, Red Bull does much more than selling an energy drink. But is all that just marketing? We take a closer look at how Red Bull makes money.

⏱ Timestamps ⏱
00:00 Intro & History
02:18 Sales & Marketing
05:25 Sport as a business?

🎬 About 🎬
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Video Clips: © Red Bull Media House

#redbull #business #strategy

[_Zekken]

Redbull literally has a team in basically every single sport that exists at this point I think. And every single sport that I watch that Red Bull has a team in are always one of the top performers. Its pretty incredible honestly

[theGunray]

2:00 "From Austria, it quickly spread across Europe..."

Ah, shit... Here we go again...

[joshkirkwood]

Action sports wouldn’t be the same without Red Bull. They have made so many dreams come true (every athlete the sponsor), brought so much attention towards action sports that’s helped it flourish, pushed every single sport to new levels as we all know everything costs money. I’ve been inspired by so many of their videos over my life time. What an amazing way to invest your money into others, something you don’t hear off at all in any other industry. Thank you Red Bull for everything you’ve done

[--Paws--]

This guy's editing is so simple yet straight to the point and very effective. I miss informative videos made like this.

[megametx]

CocaCola : Our drink formula is secret, burried in the deepest part of company so only few people know about it
Redbull : Outsourcing makes the drink, not us

[Hansoen]

Major car manufacturer; Formula One is too expensive, we are out.
Red Bull; i'll take two

[enjoiandrew]

The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.

[CxerRy]

Red Bull has mastered brand recognition, as someone who personally deals with them on many events, they will absolutely support you even if the event is forecast to only break even, because they know that every can of Red Bull sold to people down the line years after the event is still worth it

[Coolmark]

Can’t forget about esports as well, wow Red Bull

[jxbane]

Space jump was 8 years ago?? That felt like yday

[micahhayes]

I worked for them for 2 years and loved it. Great pay, great benefits, paid holidays, weekends off & etc.

[nismo]

plot twist: this video was free marketing for red bull

[mattsayhi]

Imagine being so rich that you spend 500, 000 dollars because you liked a drink you had once

[joshspringsteen]

My third day of college there were two hot girls with Red Bull backpacks who offered me a can this finally explains why

[KarinaMilan]

The Market have been suffering over the past month, with all the three indexes recording losses in recent weeks. My $400, 000 portfolio is down by approximately 20%, any recommendations to scale up my returns before retirement will be highly appreciated.

[mikew]

Red Bull don’t give u wings, it give u good qualifying times in f1

[alejandrocastillotrujillo]

They also organize a HUGE event in spanish speaking countries called "Red Bull Batalla de los Gallos" which is a freestyle hip-hop tournament (improvisation battles with hip hop tracks). Almost every country has their own national tournament and each countries' champion goes to the "International Final" where the best 16 freestylers of the spanish speaking world compete. It's amazing

[VebitoTetseo_gPlus]

Redbull makes 97% of it's money selling Redbull... what a shocker!

[stekarenhd]

The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently

[lordzship]

You forgot they have a race track as well of which is one off the best on the F1 calendar. Just saying