How Air Jordan Built A $3.6 Billion Sneaker Empire

It’s hard to imagine a sneaker more iconic than the Air Jordan. Today, retro Jordans of all types and colors sell out instantly on Nike’s SNKRS app and in stores across the country. In May 2020 a pair of original Jordan 1s that Michael Jordan wore on the court sold for $560,000 at auction.

Jordan the brand has mastered the art of weaving nostalgia into current trends through hyped-up collaborations with fashion designers and artists like Travis Scott. Here’s how the brand built a diehard following, on its way to becoming a $3.6B empire.

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[soccerball]

Weartesters was a great choice for this video. They definitely know their jordan history and call it what it is

[Wladislav]

There is no better (basketball) sneaker reviewer/YouTuber than Chris from Weartesters. You absolutely chose the right person for this! 🙌🏽

[legendarynoobz]

Yo! Nightwing was finally given his due man 🥲 So proud of Chris 🙌

[FreshAerN]

Love Weartesters getting the call. Nightwing is a LEGEND

[Drew.Whitcomb]

Good video. And I'm a little biased but I think you got the right experts in there. Really appreciated their insights.

[imneveruploadinghere]

Shout out to the OG, nightwing2303, showing people up with a pair of Jumpman Pros.

[TheDanaYiShow]

I'm not a sneakerhead, but I can appreciate a brand that takes succeeds like this, well-made video!

[francisyan]

I got jordan 11 jubilee and its was amazing to finally have one all this year since iwas young, to have one is like gold!

[jariuswilliams]

The answer to this question in only 4 words, MJ is the GOAT

[rkstg]

Great video. I'm a fan of nightwing2303's channel and I'm happy to see that he was featured in this video. I used to be a big sneakerhead when I was in my teens, not so much as I've gotten older (realized I don't need that many shoes!). I still have a small collection of favorites that I wear. It's a fun and addictive hobby and I still keep tabs on what's going on in the industry.

[peewee]

11:35. Mj look like he ready to risk it all 🤷👀😳🤔😂😂💯

[LA-hdyr]

I think the Last Dance did it for me as well. After watching it I watched the AIR movie and all documentary of Jordan available on Youtube, then watched his Gameplays and now I am completely in love with that Man, the NBA culture and what this all stands for. I already have purchased 10 pairs of Jordans in last 1 year and I'll keep buying more😁❤

[jquyramoncur-blue]

one of my favorite influencers Notorious KIA... She's so dope!!

[sandal_thong]

Just saw the first screening today of _Air, _ the Michael Jordan & Nike story. Excellent movie; best one I've seen in 2023 since _Avatar: The Way of Water, _ and this is my 12th so far!

[detailsmove]

it's Nightwing! love to see it iykyk

[joaosales]

Imagine what a shock when some people realize MJ actually wore mids... 🤷🏻‍♂️ It’s an Air Jordan after all and they still cool! let the people wear what they can afford and have a slightly resemblance to an iconic pair all of us basketball lovers always dreamed

[NPAMike]

Growing up as a kid every school year i had Air Forces in black and white, a pair of Jordans and a pair of Butters (Timberlands) for winter.

[CaseyBurnsInvesting]

If you spent your whole check on a shoe rethink your life.

[YourfaveNPC]

Not a mention of the Jordan 1 Chicago? How you talk Jordan without the Chicago colorway?

[danieliji]

SNKRS is still frustrating and those buying from resellers are the problem.