What Makes Good Education Copywriting?

Education copywriting needs to be persuasive. Educators are often very good at informing, but struggle with selling products or services.

Brand New Copy is a copywriting studio in Edinburgh, run by Jamie Thomson. We help your business communicate better. We specialise in providing website copy, product descriptions, video scripts and content marketing to select industries, all over the globe.

Video transcript:

I think education copywriting needs to be persuasive. Often, you find that educators are good at informing. They’re good at presenting information, but sometimes they really struggle with selling the product or service. I think where an education copywriter really helps is that they add those persuasive elements into the text. A lot of education companies offer similar services, particularly EdTech companies, so there’s a real need to bring out the benefits and the unique selling points. Good copywriting digs down into the core of what the service is about and helps differentiate it from competitor products that are already out there in the marketplace.