Direct Response Lead Generation | Leverage Local

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Automated Client Acquisition via Digital Marketing Strategies

Direct Response

Direct response marketing is a type of marketing that elicits a specific, measured response resulting from a consumer's direct response to a marketer. Direct response marketing facilitates the delivery of a call to action and outcome via direct or online interaction for immediate feedback and response.

The goal of direct response is to create a measurable, cause-and-effect relationship between your ad budget and its identifiable result. Today we're examining direct response marketing. The key to getting a direct response to an ad is to dramatically increase the ad's relevance to the customer.

Lead Generation

Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Some examples of lead generators are job applications, coupons, and online content.

For example, maybe you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it'd be far less intrusive and irrelevant than if they'd just called you out of the blue with no knowledge of whether you even care about car maintenance ... right?

And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client.

Leverage Local creates unique ways to attract people to your business. We want to provide them with enough goodies to get them naturally interested in your company so they eventually warm up to your brand enough to want to hear from you and eventually do business with you!