Chapter 4 - Managing Marketing Information to Gain Customer Insights - 09/07/21

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This is the video for the introduction to marketing course taught at the University of Houston in the fall of 2021 for chapter 4 on 09/07/21

Students should complete the following assignments by September 8th, 11:59 PM.
1. Chapter 3 video quiz
2. Chapter 3-4 lecture quiz
  1. Micheal Ahearne
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