How Much Does A Lead Cost On Google Ads For Limo Companies?

In this video, I share examples of ad spend, cost per click, clickthrough rate, conversion rate, and cost per lead for limo company clients across various markets like Charlotte, Houston, Toronto, Boston, Orlando, Philadelphia, and Austin.

You'll see the typical range for metrics like:

Cost per click: $2 - 6 for black car and limo type keywords
Clickthrough rate: Over 5% (at least)
Conversion rate: Aim for over 20% (15% is OK, but can be improved)
Cost per lead: $10 - 20 is common

I also discuss how tracking conversions like phone calls, form submissions, and live chats is crucial to optimize your limo ads. This lets you see which keywords generate leads and lower your cost per lead.

Established accounts tend to have lower costs per click vs new accounts. I recommend allocating budget to Bing Ads as well, since cost per lead is often lower.

Use the real-world limo marketing examples in this video to benchmark your own Google and Bing Ads campaigns! See how your metrics compare to other limo companies and get tips to improve performance.

[robd]

Interesting Channel! What is a good CPA with a 30% CTR in Southern California?

[rickymac]

hi mate, are them conversions leads or people who have booked a car?

[denisnako]

Hey bro do you offer marketing services for limo companies? Can I hire you to run my google ads to maximize returns from Day 1? We service the boston area