Workshop: How to be both distinct and relevant in the AI content arena

In this insightful panel discussion, content leaders dive into the world of AI in content creation. Explore the opportunities and concerns of language generation, discover how AI can redefine quality and efficiency, and learn how to create unique and memorable brand content. Discover how AI can enhance the financial services sector and the importance of trust in the digital marketplace. Gain valuable insights on measuring content performance, optimizing for SEO, and driving conversions. Join us as we explore the future of content creation with AI.

Hosts
Gisele Góes — Director, Organic Growth, Chime
Jamie Roô — Head of Wealth Management Digital Content, Morgan Stanley
David Berkowitz — Founder, AI Marketers Guild
David Brown — SVP, Head of Strategy, Knotch

Video Section Headlines

[00:02:53] AI in content creation

[00:04:55] Exploring the Potential of Language Generation in Content Creation and Growth Strategy

[00:08:18] Discussing the State of Language Generation with AI

[00:12:25] The Future of Quality with AI

[00:14:59] Utilizing AI in Building Unique Brand Content

[00:16:26] Connecting Content Strategy to Brand Strategy

[00:17:26] The future of AI in financial services

[00:19:33] AI as a Co-Pilot in Content Creation: Boosting Trust and Personalization in Financial Services

[00:24:24] Insightful Discussion on Understanding Audience Needs and Creating Relevant Marketing Content

[00:26:01] Understanding Client Behavior and Needs

[00:28:02] How AI can Enhance Distinctiveness in Wealth Management

[00:32:57] Maximizing Content Strategy with AI

[00:36:31] Discussion on Language Generation and its Application in Content Creation

[00:40:13] AI Sandwich: The Foundation and Future of AI for Marketers

[00:44:59] Discussion on KPIs used in analytics of engagement

[00:46:51] Discussion on Favorite KPIs and Content Strategy

[00:49:01] Implementing Contextual CTAs in Content Creation

[00:51:08] Using Language Generation in Marketing

[00:55:15] AI as a Tool for High-Performing Content

[00:57:27] Marketing Strategies and Tools Discussed by David Berkowitz

[00:58:59] Panel Discussion End Remarks by David Brown