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Striking the Balance:0:01:20

Striking the Balance: AI & Human Insight in Marketing

AI as Your0:01:30

AI as Your Content Strategy Co-Pilot: Insights from Chime’s Gisele Góes

Building Brand Trust0:01:13

Building Brand Trust in Financial Services: Insights from Knotch's David Brown

AI in Financial0:02:31

AI in Financial Services: Enhancing Trust and Value Proposition | Knotch Insights

Mastering Content Quality0:01:35

Mastering Content Quality in the Age of Language Generation | Knotch Insights

Workshop: How to0:54:31

Workshop: How to be both distinct and relevant in the AI content arena

AI in Modern0:36:01

AI in Modern Marketing: Chantel Rapport's Growth Journey at Upstart

It's Not Mad0:00:42

It's Not Mad Men Anymore; We Need Programmatic Measuring

Building ‘discoverability’ for0:30:19

Building ‘discoverability’ for successful demand generation | Perla Virgen-Silva (Mixpanel)

Organic growth through0:31:06

Organic growth through strategic SEO at scale | Abishek Surana Rajendra (Course Hero)

Convey compelling qualitative0:27:17

Convey compelling qualitative ROI for social media | Abbey Joyce (SmartBear)

Data-informed content marketing0:22:48

Data-informed content marketing is the undeniable future | Kimberly Anderson-Mutch

Smooth out the0:24:30

Smooth out the customer journey with holistic data | Kristy Morrison, F5

Quality customers start0:38:39

Quality customers start at the top of the funnel | Tucker Stoffers, Bill.com/Divvy

Live and breathe0:25:07

Live and breathe your growth marketing metrics | Avi Bhatnagar, VP Growth, Metallic.io

Know your demand0:34:50

Know your demand gen funnel performance (w the data to prove it) | Ashley Emery, SVP Demand Gen

Content in an0:37:38

Content in an efficient sales cycle, from ABM to SDRs | Corrina Owens & Matt Cross

Growing strategically with0:28:40

Growing strategically with a marketing ideation workshop | Meredith Overmyer, Springframe

Optimizing Conversions in0:00:40

Optimizing Conversions in Modern Demand Gen: Growth Marketing Challenges with Kim Roman of TalkDesk

Crafting the Next0:01:14

Crafting the Next Best Action in Marketing: Insights with Kim Roman of TalkDesk

Unlocking Demo Insights0:01:14

Unlocking Demo Insights with Kim Roman, TalkDesk: Data-Driven Analytics in Marketing

Do a Demo0:29:57

Do a Demo Data Deep-Dive to Increase Conversions | Kim Roman, Sr Dir Demand Gen at TalkDesk

Tracking content’s attribution0:34:02

Tracking content’s attribution | Camille Trent, Head of Content at Dooly

Data-Driven Success: Mastering0:02:08

Data-Driven Success: Mastering the Marketing Funnel with AI & Analytics