Zero Based Budgeting: Financial Planning In Uncertain Times - Shripati Acharya

One of the major challenges for founders in today's environment, which is highly uncertain, is how to do financial planning.

Sharing with you a method for planning expenses in this environment. So the driving philosophy here is cash is King. Survival of the business is paramount. And that it is okay for you as a founder to overestimate the impact than underestimate it because it's always easier to plan up rather than plan down if the situation becomes better.

Yet you can not cut so much budget in the company that the survival itself is threatened, that the company becomes the living dead. And also there are times, and there are opportunities for every company where there might be areas for investment, where there is a new business opportunity, which has emerged as a result of the changed circumstances. - Shripati Acharya, Managing Partner, Prime Venture Partners