The Weird Strategy I Use To Get 50+ FSBO Listings a Year

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▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

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[MrStrongBro]

So I met with a fresh FSBO day before yesterday and we had a good talk, but because he just sold another home in a different county by himself, he wanted to give this home a chance by himself first.

I gave him some good advice on how to sale on his own, price adjustment to two different brackets, better photo choices, for sale sign in the yard… that evening, he took my advice, even put his backyard pool as the first photo on Zillow, and now he’s had 700 views and 36 saves. My wife asked “why did you tell him your secrets??” I told her “it’s called reverse selling.” Then she said “that’s why we’re broke because your sales are going the opposite way”. 😂

[hakimbeddiari]

thanks for all this valuable content, I Just sold my first FSBO in Montreal. Here, the FSBO market is hard because of the do not call list and 80% of them are registered. I got the listing while visiting with some buyers, I created report with the sellers, did my follow up the next weeks. and got the listing and sold it 30 days later at 95% of asking price. Great Content Brandon !!!!

[MaineStreamRealty]

Hey Brandon, first off, great content I have been watching for months now! Love the “reverse selling” idea being applied to FSBO’s. I do have a question about follow up because no seller wants to hear, “hey just following up with you let me sell your house”. What content is discussed in each weekly call, text, email, and mail, and is it universal for every FSBO?

[stacylawrence_realtor]

Thanks Brandon! I found one by accident on social media, went to her house, got a tour and now will play the long game :)

[huntertherealtor.o]

Love these conversion videos. We need a new one for expired now!

[Rob-Heaston]

Thank you for all these videos. Im transitioning from management into real estate and know it's going to be rough, but your videos have helped me set goals and expectations. You've also helped me build a plan of attack for what to do to succeed. I truly appreciate it.

[Ergorexestu]

This amazing! In my market Chicago Ive noticed the average time for a fsbo to list with a realtor is about 4 weeks.

[tgarcia]

What a great concept! Long Game. Your awesome and will be blessed in sharing your insights.

[benryalls]

Unreal! Thank you, love this style of video

[mattrick]

Selling a solution to their problem. Great insight into solving the problem for FSBO.

[DanKohan]

This video is really helpful! The strategy shared here is smart. Instead of trying to convince sellers right away, you build a list of potential clients and follow up regularly. Being patient and strategic can lead to success.

Thanks for sharing!

[nickkkk]

I love your videos so much. Always so excited to listen every morning on my way to the office

[leerood]

This is one of your best videos yet Brandon! Great work!

[idatorres]

Thank you Brandon….I love this type of videos much Value 🙏🏻

[markcorbett]

WOW Brandon!! This video was great, the breakdowns made it super easy to visualize how to convert fsbos. Love it! Btw I understand that you don’t want to say to the fsbo your calling with the idea of “I have a buyer”, but with such low inventory, would it be ok to inform the fsbo that you want to add their property to your list of by owner inventory as the reason of the preview.

[JudyRice-reiq]

This is great information. What information do we put into their weekly emails, text messages and postcards?

[Jkarmy..]

Brandon, when we e-mail them, what type of value should we provide to them? I mean what what should we e-mail them?

[bryanmelgar]

Would you recommend getting a dialer when starting?
It’s my second week and I’m ready to call fsbo today

[RobLawrenceTeam]

Love the strategy! So many people make the mistake of arguing with the potential client

[thesteelehometeam]

I teach my team that the first 4 weeks they are in the "honeymoon phase". Our approach is that we have dozens of buyers looking their area, and ask if we brought them a buyer would they be willing to pay me a commission. They almost never say no. Easiest appointments to get.