CRED's Genius Strategy to make ₹2400 Crores | Business Case Study | tbh

Kunal Shah has silenced all the critics after CRED released a stunning financial report, announcing a massive revenue of ₹2400 crore for FY 2023—without selling a single product!

Back in 2020, CRED was heavily criticized for burning cash, making only ₹52 lakh in revenue while spending ₹360 crore. Fast forward to today, and CRED’s unique “pull strategy” has taken the Indian startup ecosystem by storm. But what exactly is the pull strategy, and how did CRED use it to dominate India’s top 10%?

In this video, we break down CRED's journey, their mission to serve India's “aspirational class,” and how they leveraged incredible design, memorable ads (like Rahul Dravid's iconic "Indiranagar ka Gunda" ad), and smart business moves to create one of India’s most exclusive platforms for credit card users.

Watch till the end to uncover how CRED is transforming into a financial powerhouse with products like CRED Mint, CRED Escapes, and CRED Garage, and how they're set to become the next Tata or Reliance.

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00:00- Introduction
01:30- CRED’s Early Struggles & Criticism
03:00- The “Pull Strategy” vs. The Traditional “Push Strategy”
05:00- Targeting India’s Top 10%
07:00- Memorable Marketing
08:45- CRED's Future Plans & Product Launches

[Sooraj]

Like Think School, summarising at the last would be really helpful.

[SuhailKakarala]

I think you could make your audio better