Apple's Football Masterplan, Explained

Dive into how Apple, the tech giant that turned your grandma into a tablet user, is now aiming to shake up the sports world. From reinventing our desks with sleek computers to revolutionizing the way we ignore people with earbuds in, Apple's next playground is sports. They're not just dipping their toes; they're doing a cannonball into the sports broadcasting pool with deals like the $2.5 billion splash for MLS rights.

Apple's plan? To wrap sports in that classic Apple magic, making everything from watching a game to paying for your halftime snacks a part of their ecosystem. With iPhone sales hitting a bit of a snooze button, Tim Cook and the gang are looking to score big by bringing the thrill of live sports right into the Apple universe. It's all about pulling you deeper into their world - where leaving is tougher than quitting a gym membership in January.

⏱ Timestamps
00:00 Apple is getting into sports
00:39 How Apple Makes Money
02:55 Why Apple Has A Problem
04:04 The Ultimate Media Property
05:45 Building a sportsOS

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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[trunghoadang]

I don't think I heard anything about Apple paying for Messi in this video.

[jaymata]

I was honestly surprised to learn just how involved apple was in MLS.

[ozonehephzibah]

The research, the comprehensiveness, the pacing of the video, the graphics, the aesthetics, the delivery and the overall feel of your videos is just something to be amazed about.

Thank you for your videos.

[devanshtiwari]

Watched every single video of this channel under one day of release
My loyalty is towards athletic interest

[whoknocks]

the amount of quality that there is in this videos is crazy, I mean honestly this channel is mad underrated (pls also keep making f1 videos, I love them).

[gonzaljf]

Hopefully with this, the US will begin to adapt some ideas from the rest of the world and grow the sport. Interested in seeing how apple takes advantage of messi coming to the mls

[KnightMaf]

I hope Apple doesn't do this for two reasons, one it will be expensive in terms of season subscriptions as they will want exclusive rights or something similar to that.Second, they will force ecosystem thing to everyone by not giving good experience for everyone outside the ecosystem.

[zogratis]

Messi can make real football bigger in the USA!

[lewismutwiri]

@TheAthleticInterest. Please do a video on Saudi Arabia Football Transfers from Europe and the likely net effect in Saudi & Europe in the long run. Thanks for the good work so far!

[yespaul]

Been waiting to see if you would have a video on this.

[ItsJesssee]

It’s probably the smartest thing they’ll have done
Messi and Ronaldo are the biggest faces on planet earth!

[joshuakosamu]

Your background soundtrack is just too cool! I makes watching your videos all the enjoyable🤙

[marioandwes]

Great video. The only thing that wasn’t mentioned was that Apple may say that they wanna keep prices reasonable, but if they have a streaming monopoly there’s really nothing that can be done against that. it’s a risk moving forward..

[imviiku]

4:17 You Forgot to mention that this is a USA Top 100 not Worlds . FIFA WC, Cricket WC, EPL & IPL would be in the Top 100 not NFL

[aguyfromnothere]

Multiple people who used Vision Pro for the sports part said they would buy the vision Pro and pay to watch games that way it was so good.

[FranciscoOrtiz]

Probably the best video I'v watched on YouTube this year 👏

[historynarazdva]

5:14 what song is playing in the background
does anybody know?

[moemahmud]

Great informative video with high production value as always.

Just a quick question if you don’t mind, at 7:43 how does Apple have $2, 710b to spend compared to the other major broadcasters having between $10-30b? Where did you get these figures? Apple’s financials for the year ending 2022 shows cash & cash equivalents of max $20.5billion. Kindly explain as I would really want to understand.

[bharatavarsha]

Another masterclass by Athletic Interest ⭐
I wonder how you keep up doing these wonderful videos with such high quality. I really wish more people look into your videos and hopefully Apple or Microsoft sponsors one of your videos with big bucks 😉😉..

[jcalado_]

Wasn't the world cup final the most watched event? 4:21