Sales Beyond Numbers: The Power of Creative Stories ft. Melissa Richards-Person

Ever wondered: “How do I get more sales?”

In this episode of Bippity Boppity Business, we’re joined by Melissa Richards-Person, CMO of Third Arm Consulting, who’s here to show us how storytelling weaves a bit of magic into business growth.

Melissa’s career is a true tale of blending storytelling with data and active listening. She’s worked her magic at KFC, revitalizing their Family Meals category and driving a $115.5 million revenue increase, and as SVP Papa John’s, where her strategic campaigns led to record-breaking product launches and remarkable market expansion.

What to expect from this episode:
✨ How blending storytelling with data, active consumer listening, and compelling campaigns, can lead to extraordinary growth.
🧚‍♀️ Key lessons from Melissa’s adventures with major brands like KFC and Papa John’s.
💡 Strategies for balancing customer-centric innovation with maintaining brand integrity.
🏰 We’ll also sprinkle in some personal touches, including Melissa’s time in Orlando and her favorite Disney memories.

If you’re eager to see how storytelling can add a touch of magic to your sales strategy and brand loyalty, this is YOUR episode.

Tune in LIVE and discover how to enchant everyday customers and turn them into passionate brand advocates.