Boosted Boards: from flight risk to $70 million failure

We don't just make videos.

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Boosted boards are out of business: What happened?
The Boosted board elevated the game. If this company had successful products, with millions in investment, a cult-like following, and even the endorsement of one of YouTube’s biggest stars, why did it fail?

#slidebean #startups #boostedboard
00:00 - Introduction
1:22 How Boosted Began
3:43 - Is that smoke?
5:10 - A new era
6:32 - Trade war, competition, and cost
7:23 - Cost cuts and downfall

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Caya

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3:50 shot by NYC Eboarding

[AuthenTech]

One word why Boosted blew up originally: Casey.

[godboy]

Lmao I wasn't even aware Boosted failed

[jacobwhkhu]

"They graduated from the Y-combinator program, a hotbed for innovative products and ... a source for a lot of our Forensics videos."
Ahahahaha loved the shade there.

[bigyeet]

I was so close to buying a boosted board but couldn’t rationalize spending the equivalent of a used (bad) car on a longboard.

[AskMeStartUp]

One thing you did not mention is that Boosted was mainly relying on the US market. Their boards did not meet legal requirements in Europe and hence they were not allowed to sell here. The US tariffs would have not had any impact on European sales. A good lesson that new the and big money are not always on par for success.

[LeReVid]

If somebody would have told me that Boosted was going to fail a year ago I would have laughed

[khuppi]

Maybe If the price wasn’t so high more people would buy them lol

[botchok]

Casey Neistat was their biggest 'Marketing Expense'.

[lifeonearth]

boosted boards and electric boards in general are unaffordable, this is why they fail. you can buy an old motorcycle for the same price. if boosted boards were 400 dollars id buy one in a heartbeat

[GadgetAddict]

Create a cool logo and slap it on Chinese products? Sounds like Kickstarter.

[AhmedBalfaqih]

The series should be on Netflix. One day....

[Movie_Games]

Boosted was always a joke. You can buy electric boards with more range and power for half the price. They were the Apple of skateboards.

[sweatyballsac]

Stock footage sites running low on material to provide for this channel.

[GeekyMoo]

1. Stop running a startup,
2. Make a movie out of this,
3. Get rich,
4. Come back and see the next video...

[Eric-sbek]

i remember really anting one, if they made it 500 or someshit it would have been best selling

[carlossalazar]

I have to say I think things really started to go to shit when Sanjay left. The original CEOs knew what they were doing, knew their product and the market and weren't concerned with overstepping their bounds. Look at one wheels, huge market, made in the USA, quality control and customer service on point. They make a stand alone product that is good enough to support an entire company. Boosted could have gone so far, I love my board, i miss the company and I really do hope they come back..

[NotTonTon]

5:20 "Your arm sounds very healthy sir"

[DashFlashTheLife]

The biggest thing that caused them to fall was the price for sure. I am sure if there was a budget version, kids would go crazy for them. As a 12 year old I know i would've begged my parents for one, if they weren't $2, 000

[bleckybob]

My dad has a power board from the 70’s.
It was amazing. It was basically a weed eater on a skateboard with off road wheels. Amazing

[Donn]

Perhaps a new feature in your videos could be: What could they have done to prevent a collapse? And\or was there a particular moment of inflection upon which failure and success hinged?