Nudge, the Animation: Helping people make better choices

People don't always act rationally. In fact, they tend to act irrationally - but in predictable ways. In this video, four marketing professors from the Rotman School of Management discuss some of the amazing insights of behavioural economics.

In particular, they tackle the concept of the nudge, which involves making a deliberate change in choice architecture to engineer a particular outcome. If you enjoy this version of the nudge video, we invite you to watch the animated version:

00:00:26 A quote from Nudge: Improving Decisions about Health, Wealth and Happiness by Richard Thaler and Cass Sustein
00:00:39 Concept of the nudge is defined in terms of choice architecture and New Years resolutions
00:01:10 Some examples of nudges
00:01:27 Nudges can be mindful and mindless, boost self-control or activate a desired behaviour
00:01:49 Encouraging people to recycle
00:01:59 Encouraging people to save for retirement
00:02:21 Encouraging people to eat healthier foods
00:02:48 This is the type of terrific content you can learn at Rotman

[Grundinho]

Thx for the video, helps to explain green nudging :)

[ksh]

Thank you so much, now I know what is the meaning of nudge

[ruthmorgan]

They have hired a group to teach these and we are already doing them. wtf