The Dark Side of AI

Much of the world is calling for a pause on AI to reflect and reconsider the immediate impact of emerging tech and the runaway train that is Chat GPT and all its AI iterative language siblings. And then there’s the looming issue of privacy and consumers’ worries about how to own and protect their own data. A key question is does anyone, regardless of age and generation, want to be targeted by invasive, highly personalized marketing. Is it flattering or creepy? Join Robin Lewis and Shelley E. Kohan, TRR’s chief strategist as they debate the ethical and security concerns that the new wave of AI presents to retailers and their customers.