Tequila and Mezcal's Newest Rival Is Over 2,000 Years Old | Still Standing | Business Insider

Pulque is the oldest ancestor of two of Mexico’s most popular alcoholic drinks, tequila and mezcal. It’s not nearly as popular as the other two, but that wasn’t always the case. In the late 1800s, pulque was Mexico’s most-consumed alcoholic drink. But untrue rumors that it was fermented with feces, its reputation as a drink for the poor, and competition from the beer industry nearly made pulque completely disappear. Now, young Mexicans are fueling a renaissance of the dying beverage. So can pulque become a global hit like tequila and mezcal? And how, against all odds, is it still standing?

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00:00 - Introduction
01:02 - Pulque Compared To Tequila And Mezcal
02:02 - Meet Pablo Morales Rodríguez
02:47 - Cutting And Scraping Agave
04:52 - Extracting Aguamiel
06:34 - History Of Pulque
07:59 - Keeping Pulque Alive
08:50 - Fermenting Pulque
09:51 - Pulque's Revived Popularity
10:46 - Modern Pulquerías
13:52 - Pulque's Global Potential
15:12 - The Next Generation Of Pulque Producers
15:48 - Credits

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#mexico #drinks #businessinsider

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Could Mexican Pulque Be The Next Tequila Or Mezcal? | Still Standing | Business Insider

[jlucas]

I just want to say how beautiful the Mexican countryside looks, and Pablo's ranch looks like heaven.

[sleepinganimals]

As stated in the video, pulque hits that perfect fermentation point and is best consumed right then and there as a living food. In this globalized world I appreciate that not all things can be commercialized and sold abroad, we got to keep these unique practices alive!

[kidpeligro]

"I was drinking pulque since I was 2 instead of milk they give us pulque"
May man Pablo is hardcore af LOL

[therealjes_e]

Finally pulque gets the recognition it deserves, underrated drink glad it’s making a comeback

[MeReally-jx]

Mexicans are some of the most beautiful, friendly and inviting humans on earth. My neighbour noticed I was getting skinny so she kept bringing me food. I would love to spend some time with this man ... He is a happy man and takes so much pride in the craft of his art.

[brodarte]

Well done Business Insider! A very accurate description of what pulque is all about. Felicidades y saludos desde México! 🇲🇽

[noeolguin]

Abuelita, la bebida que hacia hace muchos años para vender por litro ahora se esta haciendo mas famoso. En donde quiera que este, le mando un beso al cielo ❤

My grandma used to take me to “raspar el maguey” (collect Aguamiel) when I was little, we used to spend hours collecting it and placing it on a bucket to let it ferment. Instead of a bottle she used an “acocote”. The bubbling sound still gets me. She was an Otomi from El valle del Mezquital. Passed away last year unfortunately, but left me such beautiful memories. Hasta el cielo Lolita 💙❤️

[HomiSant]

I lived in Mexico as a toddler up to being 5, and I remember my grandpa sending me to collect aguamiel to make pulque. This is one of the very few memories I have of my life there and it's so sweet seeing pulque getting its moment.

[northamericanintercontinen]

One of the oldest traditions when it comes to pulque is mix it with fruit juices and let it macerate it’s called a curado and it’s delicious.

[nadiamaturano]

I had the opportunity to work with aguamiel and pulque for a short period of time, it's an incredible prehispanic fermented product, but it doesn't have a good stability because it has a lot of bacteria (good ones) and yeast that keeps on the fermentation process, if this process goes for too long it changes the flavor of the product also it is very difficult because can get contaminated with other kinds of bacteria, basically it's an art to make good pulque and doesn't last very long. Though I'm glad new generations are keeping it alive. Saludos desde Mexico ❤

[abwilcox]

Pulque is indeed a divine drink, difficult at first to acquire a taste, particularly the extra matured variety. However once it entices you with its zesty fermented fruity flavour, you will hunt for pulque wherever you go in Mexico.

[ConcreteRiver]

gracias a todos Mexicanos para las cosas maravilliosas. Salud!

[Rumarfam]

I'm from Hidalgo where Pulque was served to my grandma and grandpa as young as 10 years old, it was like their oj/coffee
When I visited my home land I was shocked of all the different flavors they had for Pulque, thank you for sharing this beautiful old tradition from my beautiful state of Hidalgo

[diazgiorgio]

So proud of my beautiful and tasteful country. Pulque is an excellent drink to keep you healthy because of its natural probiotics, and it contains enough calories to give you energy for a hard-days' journey. Everything about our past is mixed with art. Oh, and the pulque mixed with other flavor is called "curado".

[mexicanpepelife]

the best thing about pulque is that it gives a "happy drunk" effect. it just relaxes you and makes you feel drunk but happy. must try it.

[GrominnAround]

Had pulque for the 1st time 5 years ago and I loved it from the start. Cant wait to go back

[leonscomputers]

Out of all the YouTube channels, Business Insider is my absolute favorite. Thank you for this Pulque video!

[hectoralvarez]

I was 12when i have my share of pulque at first it was gross but then it was smooth and fizzy suddenly i was so happy and full of energy i will never forget that heavenly day.

[CausticLemons]

I'm definitely going to try pulque on my next trip to Mexico.

[joselbarajas]

We have to feel proud of our Mexican culture, we descend from a very old culture that has been prosecuted and condemned. We have to go back to our roots and embrace it in all its splendor and strength. In our identity lays our strength, let’s stop imitating other ways! Viva Mexico cabrones!
Great short by the way! Thank you.