Apple: What were you thinking!?!?!?

Apple's May 7 iPad Event brought the first update to any iPads in more than a year, but they still left some glaring holes in the iPad lineup- while making everything more expensive too... Let's break down what I think is wrong with Apple's strategy!

time stamps:
0:00 They cost HOW MUCH?
1:04 M2 iPad Air
1:52 iPad Pro new design
2:25 M4 chip details
3:48 Tandem OLED
4:36 Magic Keyboard
5:03 Apple Pencil Pro
5:46 Compatibility frustrations!
7:23 Pricing- holy crap!
8:41 They missed the mark

Gear:
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[chepulis]

Every presentation is more robotic than the last. "we couldn't be more excited" read in the least excited voice imaginable

[Halloweenguy]

this event basically killed the iPad. you now need a chart to decide which keyboard and pencil you need to get for your iPad… it’s so dumb. i miss the days of like 3 iPads and one apple pencil

[loudryka]

iPad pros all need to come with Cellular for that price. $+200 for cellular is insane

[ytuser]

There are millions of people like me who just need a fking iPad mini with OLED display to watch media on the go. A device that is portable enough to carry around, light enough to hold for long hours and an amazing display to watch Netflix. Phones are too small for watching videos, the mini is just perfect. Why is Apple not catering to this category?

9:38 that's where Apple wins. They can pull whatever bad move they feel like it and people are still gonna buy it.

[TechnologyNToys]

“Thinnest Apple product ever made” false, the Apple sticker I get in the box of my iPhone is the thinnest

[supereldian]

Apple: "We'll [happily] recycle your old Apple Pencil and Magic Keyboard for free. :)"

[dpgwalter]

It's crazy how Apple's extremely clean product family became so bloated. Multiple generations of iPads in multiple overlapping product lines with a random set of processors mixed and matched between generations, 4 Apple Pencils and even the MacBook has a bunch of hidden spec variation depending on what version you get. Having to spend time double checking whether different CURRENTLY SOLD products are compatible with each other goes wildly against Apple's "it just works" philosophy.

The iPad is a wasted product line that's held back by its OS, the A12z from 2018's is _still_ overpowered for everything the device can do. I hope someone makes a competent tablet soon because Apple has gotten incredibly lazy with theirs.

[donttrustgoogle]

I've given up on Apple.... keeping my 2012 Macbook Pro and my old 2018 iPad Air until they die or explode. Apple can bite me. Done.

[coy]

So disappointing, Apple can’t think most people care about how thin it is. Their storage prices are also ridiculous

[lazarostelidis]

For reference, on the European market the bigger iPad Pro full spec with pencil and keyboard costs 3600€ . With that price, I can literally buy a used car.

[MrJmanrey]

The iPad Pro 2018 is like the GTX 1080 ti. It was just too good and set the bar too high.

[synen]

Either next iPad OS is completely revolutionary or you are better off with a Macbook Air.

[hillstones]

The dumbest thing about the iPad Air? It is now heavier than the iPad Pro. The entire point of the Air was that it was lighter and slimmer than the regular iPad. Now it is heavier and thicker. Oh, and it also has a two year old CPU.

[Sapious]

Couldn't agree more. Price is excessive, I don't care what chip they decide to use or how thin it is...

[gavin]

You could get a nice spac’ed MacBook Pro for that iPad. The lower price 10th gen was more exciting.

[Mr]

Any M1 & M2 iPad owners should not waste their money.

[yodaisgod]

I'm not overwhelmed or underwhelmed. Just whelmed.

[Tony-xfdx]

I think making the old pencil/keyboard incompatible with the new ipads has more to do with preventing new ipad owners from buying used peripherals

[sydguitar]

Apple about to have a bendgate 2.0 when these iPad Pros start bending in people's backpacks