Day 18 of Starting Your Business - Setup Email Platform

Day 18 of Starting Your Business - Setting Up Your Email Platform

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⚡️Understanding the importance of owning your customer database is crucial in online business.

⚡️It begins with setting up an email platform.

⚡️This could be a standalone email platform OR already part of your website platform.

✅If Your Website Has Email Integration:
-If your website platform already includes email integration, the process is pretty streamlined and allows you to easily collect email addresses directly through your website.
-Typically, you'll find options to add email sign-up forms, and tools to manage your subscribers, send out emails, and track engagement.

✅ If You Need a Separate Email Platform:
-Choosing a separate email marketing service involves a few more steps but offers greater flexibility and often more advanced features.

-Platforms like Flodesk, Convertkit, Hubspot, Brevo, Mailchimp and Aweber are just a few and provide user-friendly options for creating email campaigns, managing lists, and analyzing performance.

-You'll typically embed their sign-up forms into your website, allowing visitors to subscribe easily.

⚡️In both scenarios, the key is to actively encourage website visitors and social media followers to subscribe to your email list.

⚡️Because owning your email list means you’re not at the mercy of social media algorithms and is a powerful way to control your communications and build lasting relationships with your customers.

Traci