How One Idea Changed the Performance Sock Industry

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Drawing on decades of running innovation – and a unique understanding of the industry – Hugh Gaither started Feetures, a revolutionary sock company that has changed the rules on how socks work with the foot in motion.

Feetures socks are engineered with Targeted Compression (for superior comfort and support) and anatomical design (socks designed differently for your left and right foot to improve fit and reduce blisters) to create a custom-like fit and prevent the issues people have with conventional socks.

From the beginning, there’s been a focus on taking care of the customer. That focus – that attention to detail – is so important for our brand. The commitment we have to making sure they have a good experience speaks to our mission of developing products to help people achieve their personal best.

That’s what makes what we do worthwhile.

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Love your story!! & that your a Family run business……I absolutely love your Brand!! I am a runner & run a Facebook Running group……I give Feetures socks as prizes to my monthly challenge winners!!! I never met a fellow runner who did not love your socks!! Thank you for being Amazing!!!❤

katevans
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I agree, these are the best running sock I've ever put on my feet. The VERY first time I ran in them were for the LA Marathon 2020 and I ran my personal best.

bfmusic
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That’s the best socks I have ever wear and I don’t see myself ever wearing any other brands . I gave my new never used brand from another company away and wouldn’t turn back . It’s that good . I Am here to stay .

ignatiuslaurent
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Great story and interesting to see the production aspect in the Video.

dondenyer
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14 pairs of FEETURES. That's all I wear . Everyday. From 12 hours in a Trauma Center to Running and Racing. EVERY DAY WEAR.

jt.
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much the only socks I buy these days...Love their story!..#4lifefeetures

onlyhispresenceohp
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Great story and would have been great if the female designer and female marketing consultant had their names identified just like the men did.

pamelalovell